account planning, adaptation, bad management, blackberry, bullshit, career, cheating, deception, denial, ethics, HR, incompetence, integrity, leadership, management, marketing leadership, nonsense, product management, professionalism, project management, reputation management, responsibility, setting goals, social media, talent, team building, the right stuff, truth, twitter
Category: deception
4 Posts
2009, account planning, adaptation, brand consciousness, brand insights, brand planning, brand relevance, brand strategy, brand valuation, building value, bullshit, business, business thinkers, clarity, competition, competitive edge, customer relationship, deception, experience, incompetence, integrity, management lessons, marketing leadership, microsoft, nonsense, opportunity, project management, ROI, semantics, social media
ROI vs. “Impact on X” – Understanding what Social Media ROI is and isn’t.
arrogance, brand you, bullshit, business, business thinkers, change agent, competitive edge, curiosity, deception, denial, design thinking, expectations, experience, talent
The expert fallacy
brand promise, deception, deceptive practices, false advertising, reality
Brand Building and Online Marketing Blog 