
account planning, marketing 2.0, Social Business, social media, WOM
9 Posts
account planning, marketing 2.0, Social Business, social media, WOM
2009, account planning, business, ROI, Social Communications, social media, WOM, WOMM, word of mouth
2009, account planning, acts of rebellion, adaptation, being the best, brand consciousness, brand culture, brand planning, brand promise, referral, relevance, WOM, WOMM, word of mouth
2009, account planning, brand ambassadors, brand consciousness, brand culture, brand insights, brand planning, brand relevance, brand strategy, community, competitive edge, conversations, customer relationship, human interactions, management lessons, marketing communications, movements, referral, relationships, reputation management, social media, society, solutions, strategy, user generating content, web marketing, WOM, WOMM, word of mouth
brand promise, brand relevance, brand strategy, building value, civilized behavior, client partnerships, corporate culture, customer communities, customer experience, customer relationship, customer service, differentiation, engagement, good advice, happy customers, human interactions, management, market disruption, opportunity, people power, perception, purple cows, rainmaking, relationships, relevance, routine, user experience, user interface, value proposition, wisdom, WOM
change, innovation, ROI, sustainability, WOM
conversation, Vegas, WOM, WOMM
bad customer service, heelys, purchasing triggers, WOM
referral, social network, WOM, word of mouth