account planning, marketing 2.0, Social Business, social media, WOM
Category: WOM
9 Posts
2009, account planning, business, ROI, Social Communications, social media, WOM, WOMM, word of mouth
Measuring the R.O.I. of your Social Media Programs
2009, account planning, acts of rebellion, adaptation, being the best, brand consciousness, brand culture, brand planning, brand promise, referral, relevance, WOM, WOMM, word of mouth
And on the eighth day… (A word-of-mouth primer)
2009, account planning, brand ambassadors, brand consciousness, brand culture, brand insights, brand planning, brand relevance, brand strategy, community, competitive edge, conversations, customer relationship, human interactions, management lessons, marketing communications, movements, referral, relationships, reputation management, social media, society, solutions, strategy, user generating content, web marketing, WOM, WOMM, word of mouth
Engagement Paradigm: Focus on Lateral Action
brand promise, brand relevance, brand strategy, building value, civilized behavior, client partnerships, corporate culture, customer communities, customer experience, customer relationship, customer service, differentiation, engagement, good advice, happy customers, human interactions, management, market disruption, opportunity, people power, perception, purple cows, rainmaking, relationships, relevance, routine, user experience, user interface, value proposition, wisdom, WOM
How Routine Kills Brands
change, innovation, ROI, sustainability, WOM
Some fine thinking from the 864.
conversation, Vegas, WOM, WOMM
What it means to NOT be talked about.
bad customer service, heelys, purchasing triggers, WOM
How Heely-hatin’ can cost you a whole lot more than a lawsuit.
referral, social network, WOM, word of mouth
Brand Building and Online Marketing Blog 