adaptation, advice, being fearless, being the best, brand culture, brand planning, brand relevance, brand strategy, change, change agent, competitive edge, corporate culture, culture, design thinking, differentiation, discipline, discovery, efficiency, evolution, excellence, fresh ideas, hybrid thinking, ideation, IDEO, innovation, insight, inspiration, kicking ass, leadership, lessons, management lessons, market disruption, market research, Nike, opportunity, passion, perfectionism, performance, product design, product development, progress, relevance, routine, smart business, strategy, success, triathlon, vision
Category: routine
6 Posts
apathy, brand consciousness, brand culture, brand ownership, brand planning, brand strategy, routine
Routine kills brands.
brand consciousness, brand elevation, brand insights, brand relevance, brand valuation, culture, human interactions, planning, purchasing triggers, routine, sales
Brand Loyalty vs. Brand Comfort
brand promise, brand relevance, brand strategy, building value, civilized behavior, client partnerships, corporate culture, customer communities, customer experience, customer relationship, customer service, differentiation, engagement, good advice, happy customers, human interactions, management, market disruption, opportunity, people power, perception, purple cows, rainmaking, relationships, relevance, routine, user experience, user interface, value proposition, wisdom, WOM
How Routine Kills Brands
bureaucracy, denial, fear, nepotism, routine
Big vs. Small
agile creativity, arrogance, brands, relationships, routine, success
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