If you have twenty minutes and want to understand the fundamentals of R.O.I., business measurement, Social Media business planning, Vertical vs. Lateral Engagement and F.R.Y., it’s all right here. This might be a good video to send to the CMO, CFO, COO and even the CEO, if you have that kind of relationship with them.

Video courtesy of Andy Sernovitz and GasPedal. Filmed during the 2009 WOM Supergenius Conference in Chicago.

And yes, I had Rocky II hair back then.