Tag: measurement
24 Posts
Some more thoughts on Social Media and ROI [Infographic]
The 5 basic rules of calculating fan (or follower) value
What every CEO can learn from P&G’s Robert McDonald
Explaining “social media ROI” AGAIN. And again. And… again.
Fan, Follower and Like Valuation: Truth vs. Bad Science
Measurement and Social Media: A helpful discussion
Social Media and Return on Investment: Some clarity.
account planning, business, Social Business, social media
Customer Lifetime Value: Calculate LTV in a few simple steps
Social media and R.O.I. – A little bit of clarity
The petty tyrannies of social media
The basics of social media measurement for business.
Thanks, Zoetica!
account planning, Social Business, Social Communications, social media, social network
Digital Influence Recalibrated, Part 2: Digging deeper than the “Klout Score.”
account planning, ROI, Social Communications, social media
What the McDonald’s social media team got wrong about Foursquare, Social Media strategy, measurement, and ethical reporting.
account planning, adaptation, management, management lessons, marketing communications, smart business, social media
Best Practices for Social Media: The basics of program planning
2009, account planning, business, ROI, Social Communications, social media, WOM, WOMM, word of mouth
Measuring the R.O.I. of your Social Media Programs
Defining Social Media R.O.I. Once And For All: It’s all about the Benjamins.
2009, conference, LikeMinds, ROI, social media
First things first: The Social Media ROI presentation from the #LikeMinds conference
account planning, adaptation, management, social media, solutions
Brand Building and Online Marketing Blog 
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