Very cool promo by Zoetica this week to celebrate the launch of both Social Media ROI and Katie Paine’s “Measure What Matters”:
Please join Zoetica in celebrating the release of two books, Katie Delahaye Paine‘s Measure What Matters and Olivier Blanchard‘s Social Media ROI. Zoetica is giving away five free copies of each book today to the first 10 people who answer the question, “Why will ROI never die?” If you want to win a copy, please leave your answer in the comments section (responses that do not address the question seriously will not win). Congratulations, Katie and Olivier!
Read all of the comments it generated here. Good stuff.
Brand Building and Online Marketing Blog 
Why ROI will never Die
Why people will never stop measuring return on investment:
The ywon’t stop measuring it because (at least in capitalist countries) – if you don’t have return on your investment, you usually go out of business.
We usually think of “ROI” in terms of MONEY we make based on our investment. That’s fine. But given my job here at IBM, where I’m in charge of designing software like Lotus Notes, I like to measure return on my design investment – better usability, fewer support calls (which if course do affect the money part eventually).
I am a pretty active blogger/tweeter with a very specific goal in my use of social media: Using it to inform and refine the design of the software I’m working on. Social media is obviously not the only method I use, but its one of them that help me reach more users than ever.
I am having trouble measuring the ROI of my “social media activities” in the sense of – I can’t prove that IBM made money or saved money based on the blogs and tweets that I used to design any particular version of Lotus Notes.
And since IBM is a publically traded company, they need to measure the money part of ROI. Which is why it will never die, and why I really want a free copy of your book 🙂
thanks.
This was a fun contest. I hope more people recognize your fantastic content!