If you’ve missed seeing videos on the blog these past last few weeks, you’re in luck: I have some video for you today.
By now, you’ve probably seen the full version of the “intro to Social Media R.O.I.” deck I presented at SoFresh this summer, right? (If not, go check it out here.) You can also browse through most of the videos from my F.R.Y. and R.O.I. blog posts on www.smroi.net (which puts everything in one convenient place for you). And then there’s this recent piece by Mashable on the subject (which I highly recommend, by the way).
So what’s the latest? My presentation and ensuing panel discussion at the inaugural LikeMinds conference in Exeter, Devon, UK on October 16th. We’ll be talking a lot more about Like Minds in the coming days (and weeks, and months) but for now, let’s focus on these two videos, which are essentially captures of the live feed provided during the conference. In these videos, the panel and I clarify what Social Media R.O.I. is and isn’t, and answer well crafted and at times difficult questions from the crowd.
Catch Part 1 here.
Catch Part 2 here. (That’s the one with the panel discussion. Very good stuff from the crowd and panelists.)
I also recommend that you take the time to watch Scott Gould’s intro, Trey Pennington’s keynote and Maz Nadjm’s presentation among other solid video content from #LikeMinds.
Cheers,
Olivier
Brand Building and Online Marketing Blog 
Love the photo, Olivier. You look like you are causing trouble 😉
Not causing trouble… causing a revolution! 🙂
The two usually go hand in hand: trouble and revolution. 😀
But trouble and revolution lead to evolution… so it’s all good!
It’s neat that people even across the pond have remarked how great the info you presented was… and I found it hysterical in someone else’s posts, when they said yours and Trey’s American accents made the event feel global. LOL! That was cool.
Your content couldn’t be any better. You have a true mission and it appears your reaching your intended target!
P.S.-
Are those Hincapie jeans?
Yep. I took my Hincapie jeans to England. First pair to ever hit the west country. Too bad the crew at Hincapie doesn’t use Social Media to invite people to share their Hincapie Sportswear experiences from around the world. Surely, people who can afford $200 pairs of jeans and enjoy a very active lifestyle travel to exotic locations, right? Imagine a map of the world you could click on to see pictures of Hincapie gear in action – from their street clothes to their performance apparel. Yet another missed opportunity to grow the brand.