Part 1: The definitive Social Media R.O.I. presentation
So there it is. The Social Media ROI (#smROI) presentation many of you were waiting for. Sure, I still have a few videos to shoot to complete the series, but a lot of the content and methodology is right here in this simple deck – from what ROI is and isn’t, to the basic methodology to link ROI (financial outcomes) to specific social media activities.
Think of this as a Social Media R.O.I. proof of concept methodology, that you can use as a foundation for social media measurement from a real business perspective.
What you will find in this presentation:
The business definition of R.O.I., the case for business justification of social media, the actual R.O.I. equation, a step-by-step method for creating a Social Media R.O.I. proof of concept, and real world no-nonsense advice.
What you will not find in this presentation:
The typical BS spewed by social media and media measurement “gurus” who obviously have no idea what they are talking about.
If your boss or client is still not getting the answers they want when it comes to the Social Media R.O.I. question, point them to this presentation and see if it strikes a chord.
Part 2: Social Fresh recap
I can’t list all the great people I met Monday at Social Fresh, so I apologize if I’ve omitted your name in this post. Leave me a comment to slap me upside the head if I forgot to include you here, and I will rectify my omission pronto. Anyhoo, I am pretty stoked to have finally met @keithburtis @gialyons @gavinbaker @smashadv @wendywells @nathanrichie @ENDsessions @cammicam RichTucker @beccabernstein @theRab @ryamstephens @djwaldow @gilliatt @waynesutton @gregcangialosi @areich @waynesutton (@armano @abellmas @amywood @spikejones and @tinkhanson I already knew. You don’t count.)
I missed all of the morning sessions (I was being Mr. chatterbox in the lounge) but killer presos from @armano @gialyons and @spikejones in the afternoon. You couldn’t ask for a better afternoon lineup. Seriously, for a relatively small conference, the content was super solid.
I really have to commend Jason Keath and his army of volunteers for pulling of this pretty awesome conference.
Yeah, maybe the SxSW’s of the world get all the press, but sometimes these small conferences pack a hell of a punch too. (Good things do come in small packages sometimes.)
It’s pretty much a given that SoFresh will be back (and I’m hoping it will spread to other cities, for that matter). Looking forward to the 2010 edition!
Note: I will post links to other presentations, flickr galleries and videos as soon as I have the urls.