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on October 21, 2008 at 7:29 am | Reply pr-media-blog.co.uk » Blog Archive » What women don’t want

[...] is there a fundamental problem about style over substance? As Oliver Blanchard’s Brand Builder blog states: “No matter how you look at it, successful branding always starts with a [...]
on October 21, 2008 at 10:14 am | Reply Leah Brier

I wanted to share with you a new article posted on iMedia Connection about brand and media trust written by Michael Raisanen, CEO of Raisanen Creative. Please take a look and let me know if you have any questions.

http://imediaconnection.com/content/20847.asp

Thanks,
Leah
on October 21, 2008 at 2:53 pm | Reply Ernest Ionescu

You may have the most fantastic product under your pillow. Without good / mass marketing it has only archeological value.
How you create a need or a product is a different story.
The Hong Kong warehouses are filled with products. All is needed is marketing. Is this good or bad for consumer?
The consumer is the key neither the product nor the marketing or keep all three the consumer, the product and the marketing in a boundle, to keep it simple.
Thanks
Ernest
on November 25, 2008 at 6:32 pm | Reply Gil Gerretsen

I wanted to suggest that you add an email subscription link. I find that more of my own blog subscribers prefer that over RSS feed alone. Look forward to meeting soon.
on November 25, 2008 at 6:41 pm | Reply Olivier Blanchard

Great idea, Gil.
on December 18, 2008 at 3:57 pm | Reply Amir

Can you help us get our site up and running. Here users can sign up and user our service for free.

They are able to barter items and/or services with other people in their communities. thank you!
on December 27, 2008 at 12:01 pm | Reply Gift_Guru

What a wealth of knowledge! Thanks for all the info. I’ll be back often.
on January 7, 2009 at 9:29 pm | Reply Russell Cook

Nice. I appreciate your work.
on March 14, 2009 at 8:42 am | Reply floor jacks

I must say, that I can not agree with you in 100%, but it’s just my IMHO, which could be wrong.
p.s. You have a very good template . Where did you find it?
on March 27, 2009 at 11:52 am | Reply Greenville Social Media - Alibi Productions

[...] Chamber of Commerce there was a business jumpstart workshop on Social Media. Speakers included: Olivier Blanchard, Chad McMillan, Geoff Wasserman, Trey Pennington, Adam Landrum, Jay Handler, and Amy Wood. They [...]
on April 15, 2009 at 8:04 am | Reply Heartburn Home Remedy

I follow your blog for a long time and should tell you that your posts are always valuable to readers.
on May 29, 2009 at 3:17 pm | Reply Gabriella

I would love to see social bookmarks on your posts… Since I enjoy reading all the links & bookmarks I add to my friend feed. Thanks I look forward to reading more great copy!
on July 24, 2009 at 2:32 pm | Reply Leah

Hi Olivier,

Thanks for the response re: programs and that you define them as long term marketing, over the course of several time periods or even years.

Wouldn’t that be the same as a brand manager? Or long term account executive?

Just want to make sure I’m not being left behind re: terminology.

Thanks.
- on July 24, 2009 at 2:51 pm | Reply Olivier Blanchard
  
  Yeah, a brand manager or long term AE would fall into the category of someone who has managed programs rather than just campaigns.
  
  1. Much larger (complex) scope than campaign management.
  2. Understands concepts like continuity. (Campaigns change often, but brands and programs evolve at a different pace.)
on August 28, 2009 at 8:27 am | Reply Social Media is from Mars, Enterprise 2.0 is from Venus » Connected

[...] with the excellent people I met at Social Fresh, I learned that they are models for what marketing people should become. They focus on creating and maintaining genuine relationships with customers, [...]
on August 29, 2009 at 8:59 am | Reply Connected (at last) Social Media is from Mars, Enterprise 2.0 is from Venus « Fredzimny’s CCCCC Blog

[...] with the excellent people I met at Social Fresh, I learned that they are models for what marketing people should become. They focus on creating and maintaining genuine relationships with customers, [...]