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Bio

donaldson0002sName: Olivier Blanchard

Born: Paris, France – 9 May 1971

Residence: Greenville, SC (USA)

Occupation: Principal at BrandBuilder Marketing, a Greenville-based Brand Consulting and Marketing Management firm.

Height: 6′ 0″

Weight: 170 lbs

Hair: Brown

Eyes: Brown

Languages: French 100%, English 100%, Spanish 34.71%, Italian 2.1%

Current Chairs and Boards: SmartBrief Social Media Advisory Board, Social Media Club – Greenville.

My Professional Background in 80 words or less: Military then B2B then B2C. Fortune 500s and SMBs. Product Management, Sales Management, Marketing Management, Brand Management, Operational Management, Social Media Management. Marine Nationale, T&S Brass, Microsoft, K2, Corante, SYNNEX, WOMMA, Hincapie Sportswear, LikeMinds, F360, Marketing Profs, SCHA, Furman University, Design Centers International, America’s Mart, Smartbrief, Centers For Disease Control, The Federal Reserve System, Red Chair Group.

What I Do: I help companies develop, build, integrate, manage and measure social media programs, manage their reputation online and offline, and develop sustainable brands in an increasingly complex media landscape.

I also train company executives and project teams in all matters of social media management and measurement, then help them build and integrate effective programs into every facet of their business, from Public Relations, business development and market research to Human Resources and Customer Support.

Find out more at www.TheBrandBuilderMarketing.com.

In addition to my company’s day-to-day activities, I spend a good amount of time speaking about effective brand development, marketing strategy and corporate social media engagement, so don’t hesitate to contact me if you would like to have me speak at your next event: (olivier@thebrandbuildermarketing.com)

olivier blanchard 0010

Blogs: The BrandBuilder, Marketing 2.0, and Interactive/Media/Design (the Royal Academy of Art’s blog – The Hague), Social Media ROI.net

Professional Summary: 15+ years of marketing management experience. Broken down into specific categories: Marketing project management, Social Media Program Management, strategic branding, brand management, online reputation management,ย  product launch management, marketing communications management, community development, business development, and product design ideation experience. I have worked in government, manufacturing, energy, fashion, retail, event management and business services sectors, and just spent a year learning how to help software resellers and IT shops better engage with small and mid-sized businesses in the US. (I figured it might come in handy.)

6295_1222056991402b

Education: I hold an International Baccalaureate degree from the International School of Brussels and a BA degree from Furman University.

Oh, and I also wrote a little book titled “Social Media ROI,” which is pretty much a blueprint for companies looking to build social media programs that will actually yield results, not just fans and followers. If your favorite book store is out of copies, you can always order it from Amazon (click here). The next one will be about brand management in the era of the hyper-connected consumer.

Other Interests: Innovation, Design, new collaborative tools, Triathlon, Cycling, photography, sailing, skiing, scuba, adventure travel, anthropology, geostrategy, writing, social media and business strategy.

Random facts: I lived in Europe until the age of 17. I have always been fascinated by great Marketing and by the way some companies seem to understand that tying consistently delightful experiences with their brands always spells success for them. I was always drawn to print and TV ads, even as a kid. While the other kids were drawing robots, aliens and superheroes, I was designing slogans and ad campaigns for imaginary products I spent weeks prototyping out of molding clay and model materials. I have since managed to successfully bridge the gap between product ideation and design (my name appears on a number of very cool patents), and the marketing that helps accelerate broad product adoption – which makes me a little different in my approach to marketing than folks who come from strictly PR and ad agency backgrounds.

I grew up in a culture which favored quality over quantity, substance over hype, style over fashion, exceptional over average, extraordinary craftsmanship over “made in China” labels, and originality over standardization. This early education in the unmatched value of true quality and authenticity has shaped every aspect of my way of thinking, from the projects I choose to work on to what products and brands I opt to invest in on a daily basis. Settling for average or “good enough” aren’t really options in my world.

In my free time, I hang out with my family, participate in triathlons, and take photos or anything and everything I can get my hands on. I can hold my breath for 3 minutes, 12 seconds. I watch way too msg-1097123885-2much television. I am a movie-going fiend. I cannot be away from wireless internet access for more than an hour without going into seizures. I do not eat meat. My organic smoothies are legendary in some circles. I am definitely not a defensive driver. My favorite place to unwind is the Cote D’Azur. I am addicted to travel, portrait photography, social media tools, gadgets and great food. I am neither a social media guru nor a social media expert, but I do know a thing or two about the space. My wife and I own two chihuahuas and a golden retriever – one of these chihuahuas is Chico, the BrandBuilder mascot. Our kids have nine pet rats, which are not Brandbuilder mascots. My favorite film director is by far Terrence Malick (although David Fincher and Steven Soderbergh aren’t far behind). My favorite books are probably The Road and Fight Club. (I read Zola and Hemingway… I just prefer McCarthy and Palahniuk.) My first job out of college was with the Fusiliers Marins (French Navy Marines). I am planning vacations in France, Costa Rica and Thailand in the next two years. Cycling for hours on end is one of my favorite ways to unwind when no beaches or ski slopes are available. I always count in French (something about having learned my multiplications tables before knowing how to speak English).

Turnons: Anything innovative, the sound of genuine laughter, the smells and sounds of the South of France, conversations with free-thinkers, anything made or crafted rather than manufactured, a real night sky (the kind you get at sea), vision, talent, courage, honesty, integrity, imagination, enthusiasm, good manners, genuine smiles, great ideas.

Turnoffs: Groupthink, substandard customer experiences, uninspired advertising, lousy customer service, artificially flavored foods, rulebooks, artificial looking people, poorly disguised bulls**t ,bad grammar, cheaply built products, fearful narrow-minded people, social climbers, hypocrisy, selfishness, racism, sexism, greed, fear of failure, intellectual laziness, self-righteous armchair quarterbacks.

The resume word cloud:

resume-cloud

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73 Comments »

73 Responses

  1. on June 17, 2008 at 22:27 Jenaรฉ Plymale

    Wow, I don’t know why there are no comments on such a fascinating bio. Honestly, this has got to be one of the most, not only interesting, but also thought-provoking and inspiring bios I’ve ever read. I agree with all of your sentiments about life in general and appreciate a lot of the statements you make here. I’m glad to see there are others out there with keen perspective and solid opinions. Merci et bravo!


  2. on June 18, 2008 at 00:14 Olivier Blanchard

    I didn’t even notice people could leave comments on the bio. ๐Ÿ˜€

    Merci beaucoup. Great blog, by the way. Keep it up.


  3. on September 28, 2008 at 15:04 your man from amsterdam

    interesting bio – for the most part spot on – damn shame we don’t get to elaborate on a day to day basis anymore. i would love to bounce some ideas off of you some time… send me an email sometime @ my yahoo address…. hope you are doing well and i thought you should know i just had one of the best steaks in my life a few days ago — 12oz. filet mignoncooked Pittsburgh style – delicish….


  4. on October 2, 2008 at 19:53 Jean-Philippe DIEL

    Felicitations !
    I enjoy reading your blog. I find myself thinking alike in many ways… Keep it up / Keep the tri-color flag up too ๐Ÿ˜‰

    I wish I had the same writing energy !!

    A+

    Jean-Philippe


  5. on October 23, 2008 at 02:30 Barry Vucsko

    Oliver,

    Nice blog. Found it by accident, but I’ll be back.

    Just started mine–take a look when you get a second.

    http://rblb.wordpress.com/

    I’d like to add you to my Blogroll.

    Cheers,
    Barry


  6. on December 6, 2008 at 11:13 Siddharth Soni

    Jean-Philippe mentioned ‘writing energy’. Spot on. Great description. Glad I read.


  7. on December 29, 2008 at 22:25 Wahyd

    Salut Olivier,

    Je suis a’ Boston, transvase’ de la Cote D’Azur.

    Tes ecrits son tres pertinents et tres bien presente’s.

    Wahyd

    Profile: http://mediacodex.com/about.htm

    Connect: http://www.linkedin.com/in/vannoni

    Publication: http://manifestmagazine.wordpress.com


  8. on December 29, 2008 at 23:44 Olivier Blanchard

    Ah super! Merci de m’avoir enoye tes numeros. ๐Ÿ™‚


  9. on January 20, 2009 at 20:09 Scott Kilmartin

    Oliver,

    We at haul have only recently discovered you, your thoughts & writings pop up often in our meetings.

    Thanks for your offering.

    Regards

    Scott Kilmartin
    Designer / MD
    haul


  10. on January 28, 2009 at 00:51 Olivier Blanchard

    You guys rock. Thanks for posting comments here. ๐Ÿ˜€


  11. on January 30, 2009 at 18:59 Keith B. Soifer

    I found your blog via your recent posting on the growth of the mobile market at a LinkedIN group.

    Like finally, it’s catching on.

    As an analyst at the Aberdeen Group in Boston in 2000, I tracked global mobile trends.

    This was smack dab in the middle of the Internet Boom/Bust.

    Many of the mobile ideas getting traction were bandied about back then, but went no where fast, in no small part due to the stubbornness of service providers, Sprint, VW, etc. etc. etc.

    Do you have a mailing list? Iif so, please include me.

    I would be interested in all things directed toward BBoomers and the mobile market.

    Merci beaucoup !!


  12. on February 20, 2009 at 07:58 Ten in the Morning 022009 « StickyFigure

    […] is a great guy to follow – and if you want to know a whole bunch more about him, and mascot Chico, this is your spot. Do so when you visit his blog, and find him on Twitter at […]


  13. on February 28, 2009 at 20:14 tiffanysellers

    Loving your blog. I’m a college student who just so happens to be majoring in PR/marketing and minoring in French, so naturally I’m very interested in the whole conversation above ๐Ÿ™‚


  14. on March 21, 2009 at 10:16 sophie

    Love the Bio & Randomness!

    Enjoyed reading the friendly banter about how la French & ze Germans are like oil & water, etc. LOL. I know all too well having traveled and lived in those places.

    I too am a non-meat eater and dog lover. I am glad to have found your blog and now follow you on Twitter & look forward to your tweets ๐Ÿ˜€

    Have a lovely day~


  15. on March 22, 2009 at 14:48 Dave

    Great blog.

    Header photo on right makes me think of Ray Romano. Good or bad, you decide ๐Ÿ™‚


  16. on March 23, 2009 at 02:46 Jayne

    Crumbs, I came on WordPress this morning just to check my stats and you had top billing, writing about someone who had been foolish whilst Twittering (a subject I myself had touched on recently). Here I am, a good 45 minutes later, still reading through your pages and getting drawn into all the comments. What a great site.
    As a fellow Flickr-er (!) I’ll also now be checking out your lovely photos. I guess you could say therefore that you have a new fan!
    Keep up the good work. ๐Ÿ™‚


  17. on March 24, 2009 at 06:52 dennytu

    Olivier,

    I’ve been following (lurking) your blog for awhile now. Really (really!) enjoying your style and perspective on all things branding. I just hit the 50 post mark on my blog, which covers branding and design for the screen- motion graphics & broadcast design.

    http://dennytu.wordpress.com

    Keep up the good work! Let me know what you think?

    Denny


  18. on April 24, 2009 at 23:30 » Blog Archive » Please, take a second

    […] Sports Commentary Please, take a second and read this: https://thebrandbuilder.wordpress.com/about/ […]


  19. on May 4, 2009 at 11:51 Jerry Anderson

    Olivier,

    If you want to add Facebook or email sharing buttons to your blog posts, there’s a plugin that does it for you:

    http://tinyurl.com/sharebuttons

    Hope you find it helpful!

    Cheers,
    Jerry


  20. on May 15, 2009 at 09:19 Henri

    Precious, just precious….


  21. on May 28, 2009 at 02:49 Social Media – ROI vs. “Impact on X” « Mindjumpers blog

    […] 28, 2009 · No Comments Olivier Blanchard have made a great blog post about how Social Media experts, gurus etc. when confronted about ROI on […]


  22. on May 29, 2009 at 21:54 Social Media ROI - The Business Development Perspective | Orange Envelopes | Small Business Strategy, Design Thinking, Marketing and Branding

    […] to hear his perspective on social media ROI – a topic that’s inflamed the Twittersphere since Olivier Blanchard published his series of blog posts that excoriated the pretentious social media gurus who promote […]


  23. on July 2, 2009 at 07:57 · GoSee: Thriveal’s Three on Thursday (the Entrepreneur’s Edition)

    […] article from Entrepreneur Magazine quotes one of Greenville’s own social media experts, Olivier Blanchard of the Brand Builder Marketing, as well as offers up some tasty morsels on some SM stats and how to […]


  24. on August 3, 2009 at 10:58 » Blog Archive » Are You Working Every Day?

    […] do – no, that you must do – every day in the place that you are.ย  Then along comes the incredible Olivier Blanchard (@thebrandbuilder) and here’s a snippet of his post from late last […]


  25. on August 25, 2009 at 17:27 Social media ROI – come, quando e perchรจ « Bee Free (the social bee)

    […] 25, 2009 di pgrandicelli Olivier Blanchard, marchettaro di ultima generazione, ci spiega in modo divertente ed estremamente efficace come […]


  26. on September 2, 2009 at 10:07 Social Media ROI for Bank Marketers « Outside In Banking

    […] Olivier Blanchard has posted a slide presentation thatโ€™s right on the money.ย  And I do mean money. ย He makes clear right away that ROI is about dollarsโ€”savings and revenueโ€”not impressions, traffic, or engagements. ย Then he explains, quite clearly, how to get there. […]


  27. on September 17, 2009 at 13:25 Daily Bytes: Digital Food for Thought – September 15, 2009 | BrandWorks

    […] Olivier Blanchard goes through the key business misconceptions of social media – 1) only works for some companies, 2) you will lose control of message, and 3) it is just a fad.ย  He points out that a wide range of companies from the traditionally non-service oriented cable companies to traditional publishing companies.ย  You won’t lose control of your message if you listen and engage.ย  And social media is not a fad!ย  It is here to stay.ย  Stay tuned for Part 2 tomorrow. […]


  28. on September 17, 2009 at 22:48 Nicole - YourBirthRight

    OMG… I am so happy I “stumbled” upon your blog. nothing really happens by accident and this discovery is right on time!! Your information here is priceless! Thanks for sharing!


  29. on September 17, 2009 at 22:51 Nicole - YourBirthRight

    BTW… you have also convinced me I need to update my bio on my blog.


  30. on October 6, 2009 at 01:47 Joel Gunz

    I just wrote your biography in 58 words for the Rosey Awards book. Made me want to look you up and, in the event that we cross paths, invite you to coffee.


  31. on October 13, 2009 at 14:01 Daily Bytes: Content is Marketing, Social Media Best Practices & Measurement | BrandWorks

    […] post form Olivier Blanchard’s Brand Building Blog looks at the building blocks of a corporate social media program – 1) […]


  32. on October 13, 2009 at 14:05 Daily Bytes: Content is Marketing, Social Media Best Practices & Measurement | BizWorks360

    […] post form Olivier Blanchard’s Brand Building Blog looks at the building blocks of a corporate social media program – 1) […]


  33. on October 13, 2009 at 19:38 An Overview: The Basics of Social Media Program Planning | Almost Live Productions

    […] The BrandBuilder Blog, Oliver Blanchard gives a great overview of and insight into Best Practices for Social Media: The Basics of Program […]


  34. on October 29, 2009 at 09:36 Ryan Hanley

    Olivier,

    This is by far the most intriguing Bio I have read on a Blog. The resume tag cloud is great and really hammers home what/who you are as a professional. I’m glad that I have found your blog and have subscribed to the RSS. Hopefully I’ll be able to use your tips on my own blog (still in infant stages).

    Thanks again,

    Ryan H.


  35. on October 30, 2009 at 04:14 Aurรฉlie Donadel

    Hey! c’est en faisant une recherche sur ton homonyme/รฉconomiste que je suis tombรฉe (c’est le cas de le dire!) par hasard sur ton site; je l’ai consultรฉ avec attention. Des arguments trรฉs intรฉressants sur lesquels on ne peut รชtre que d’accord. Bravo ร  toi!


  36. on November 3, 2009 at 21:42 Supa Swag

    Great insights here, Olivier. As a born German myself, I can’t surpress my attention to detail: Tiny grammar error at ze end of the bio >> “disguised bulls**t ,bad grammar, ”

    Just joking ; ]

    Thank god I live in the UK now.

    Cheerio!


  37. on November 6, 2009 at 08:12 ernesto

    J’aime les personnes cultivรฉes, originales et ouvertes d’esprit et je trouve que vous รฉtes un mรฉlange de tout cela.
    Frenchies are arrogant maybe but they have good taste.I like Americans too because they are cool despite the fact that they don’t know much about the rest of the world. I think that every people is a mix of qualities and defaults but we can be better learning from each other.


    • on November 6, 2009 at 13:15 Olivier Blanchard

      Indeed. Agreed on all counts.

      And solid use of your bilingual abilities, Ernesto. ๐Ÿ˜€


  38. on November 12, 2009 at 08:40 Basics of Social Media ROI | Stefan Hasselblad

    […] Olivier Blanchard, founder of Brand Builder Marketingย hasย put together the following slideshowย that expertly shows you what you needย to know about the basics. Definitely worth a look: […]


  39. on December 17, 2009 at 23:35 karimacatherine

    Salut Olivier

    c’est drรดle, depuis le temps que je lis ton blog, c’est la premiรจre fois que je tombe sur ta bio. trรจs sympa!

    merci pour le insight et le ton, toujours trรจs Parisien (mรชme si le texte est en anglais).


    • on December 18, 2009 at 10:26 Olivier Blanchard

      J’ai un ton Parisien? ๐Ÿ˜€ Ce doit etre pour ca que je vexe parfois certains de mes lecteurs alors. Je comprends tout, maintenant.


  40. on January 16, 2010 at 07:33 internet marketing jobs

    This is a incredible blog and more people would see it if the site was optimized for the correct keywords. Sacramento Internet Marketing would like to offer for you to get a free internet site evaluation to determine how you can get at the top of the major search engine rankings. Come to http://sacramentointernetmarketing.org/


  41. on March 9, 2010 at 01:19 21 Reasons You Should Attend Red Chair Portland, if You’re Not Going to SXSW |

    […] A former business consultant, product marketer and brand advisor, Olivier has both B2B and B2C as well as startup and Fortune 500-level expertise, working with such […]


  42. on May 2, 2010 at 12:06 WG Moore

    And I thought I lived an interesting life! Great stuff Olivier. We are in similar businesses, but I am on the west coast. I also am specializing in helping local companies get exposure on the internet. It seems to be a vastly overlooked niche. I look forward to hearing / seeing more of your posts. I always like to learn more from everyone I can.

    Best regards,

    Will.


  43. on July 7, 2010 at 07:59 Kanchan

    I like the genuine spontaneity here ….great synchronization of the brain and heart…..

    I am a qualitative researcher…practicing in UAE (Middle east) and just happened to bump here..guess will keep coming back and knowing more !

    Best regards,

    Kanchan


    • on July 7, 2010 at 08:34 Olivier Blanchard

      Thanks.


  44. on August 10, 2010 at 19:51 Local Internet Marketing

    Hey very nice blog!! Man .. Beautiful .. Amazing .. I will bookmark your blog and take the feeds also…


  45. on August 19, 2010 at 14:50 Beyond Social Media: Marketing and Engagement with Olivier Blanchard | CSJconferences

    […] Blanchard is the type of person that can get 55 comments on his BrandBuilder Blog biography. His turn ons include “anything innovative” and his professional background in 80 words […]


  46. on August 23, 2010 at 18:38 hugmamma

    Very impressed. Now know I’m definitely a novice. Liked your post on debates. If everyone felt similarly, there might be a better climate for “freedom of expression.” As it stands, hope the latest brouhaha over a mosque being built NEAR Ground Zero in NYC does not engender more terrorist acts on either side. Maybe you should weigh in with those who are “up in arms.”

    wish cooler heads would prevail…hugmamma.


  47. on August 24, 2010 at 12:20 Social media surveys - the latest views » pr-media-blog.co.uk

    […] of lackingย serious investment in managing and measuringย social mediaย effectiveness that troubles Brand Builder Blog author, Olivier Blanchard, […]


  48. on October 28, 2010 at 22:46 Readers and Friends Share Their Desks!

    […] with me when I began blogging and has been a generous source of encouragement along the way. Olivier, you will notice, has briefed the viewer regarding what you will discover when you see his desk. Oh […]


  49. on January 7, 2011 at 10:44 Starbucks changes its logo | Tania Grills

    […] changed.ย  With mixed reviews sweeping through the marketing community, here is a great article by Olivier Blanchardon reflecting the change in branding for the Starbucks […]


  50. on February 9, 2011 at 02:46 My (Online Social Network) Life As A Dog « Venetta's Blog

    […] that did not know my personal passion for dogs and also strangers well versed in social media. ย Olivier Blanchard, author of The BrandBuilder Blog, and ย Social Media ROI, was a guest speaker at this event, and […]


  51. on February 9, 2011 at 02:51 My (Social Network) Life As A Dog: My Online Elevator Pitch « Venetta's Blog

    […] that did not know my personal passion for dogs and also strangers well versed in social media. ย Olivier Blanchard, author of The BrandBuilder Blog, and ย Social Media ROI, was a guest speaker at this event, and […]


  52. on March 16, 2011 at 02:59 MCGASIA » Blog Archive » What are we communicating?

    […] messages as they communicate, not unlike watching a tennis match.ย Reading this blog post by Olivier Blanchard*ย really made me think of how applicable his points are in many (if not all) forms of […]


  53. on March 29, 2011 at 17:11 Looxii, the blog » Blog Archive » The Social Media Search Cycle Part 3: Take Action, Repeat

    […] businesses often want to see a return on investment (see the previously mentioned slide deck by Olivier Blanchard detailing how the social media search cycle is actually a precursor to gauging return on […]


  54. on March 29, 2011 at 17:12 Looxii, the blog » Blog Archive » Looxii likes “Basics Of Social Media ROI”

    […] Olivier Blanchard’s slide deck “Basics of Social Media ROI” provides some great insights for newbies or established pros (sometimes we need refreshing) working professionally with and in Social Media. Enjoy: Olivier Blanchard Basics Of Social Media Roi View more presentations from Olivier Blanchard. […]


  55. on June 28, 2011 at 14:05 Riflessioni su Cannes Lions 2011 | Il blog dell'ADCI

    […] queste riflessioni su Cannes Lions 2011 da The Brand Builder, il blog di un consulente di marketing che ha seguito l’intera manifestazione. This entry was posted in Cannes Lions 2011 by Gianni […]


  56. on July 9, 2011 at 15:36 Social Media Day 2011 Antwerp, short review | Filip Maertens' Blog

    […] we were at SM Day 2011 and yes we had fun.ย  Thanks to Olivier Blanchard (@thebrandbuilder) for the insightful talk he gave on Social Media ROI (and FRY).ย  If you […]


  57. on November 20, 2011 at 14:42 MIMA – Community Management « Interactive Snack

    […] speaker,ย Olivier Blanchard, gave a funย presentation onย the topic at a wonderful campus of General Mills. ย Some of points […]


  58. on November 23, 2011 at 13:04 Book Review: Social Media ROI, by Olivier Blanchard « Doculabs

    […] First, some background on the author: Blanchard is an industry thought leader not only in the social media space, but in the sales and marketing space generally. He runs a great web site devoted to (for lack of a better term) Marketing 2.0 and is active on all the major social media channels. You can find out more about him here. […]


  59. on January 14, 2012 at 04:29 โ€˜Long Live Personal Brandingโ€™: A Response to Olivier Blanchard « Website Opinions « Website Opinions

    […] (let alone, as Nietzsche proclaimed, God). This time round the honor belongs to blogger and author Olivier Blanchard, who in a recent post entitled ‘R.I.P Personal Branding‘ mounts perhaps the fiercest […]


  60. on January 14, 2012 at 13:16 โ€˜Long Live Personal Brandingโ€™: A Response to Olivier Blanchard « Improve Your Reputation « Improve Your Reputation

    […] (let alone, as Nietzsche proclaimed, God). This time round the honor belongs to blogger and author Olivier Blanchard, who in a recent post entitled ‘R.I.P Personal Branding‘ mounts perhaps the fiercest […]


  61. on January 20, 2012 at 15:08 Substitute | The Personal Branding Blog

    […] itโ€™s criticism that is well deserved. If you have any doubt about this, you should readย Olivier Blanchardโ€™sย veryย well-argued critiqueย of personal branding. Blanchard notes, โ€œPeople areย people. They […]


  62. on March 30, 2012 at 17:46 Olivier Blanchard รผber die Berechnung des Werts von Social-Media-Kontakten | Leander Wattig

    […] Olivier Blanchard, dessen Buch Social Media ROI ich ohnehin empfehlen kann, hat 5 Regeln zum Thema Wert von Social-Media-Kontakten wie Fans, Followers u.รค. formuliert, die sich angenehm von den รผberall zu lesenden und deshalb nicht minder fragwรผrdigen Patent-Rezepten abheben: […]


  63. on April 17, 2012 at 21:24 Measuring the Success of Your Social Media Depends on How Well You Have Defined Your Goals «

    […] authors Deltina Hay, Paul Gillin, and Olivier Blanchard all, for the most part, write the same thing. It is useless to use social mediaย analysisย tools to […]


  64. on June 12, 2012 at 10:32 Expert tips to increase Email marketing ROI - Email marketing consultancy | Emailmonday

    […] Oliver Blanchard is writer of the book Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization and also goes by the name The Brand Builder. […]


  65. on July 13, 2012 at 01:35 Recommended E-Reads: Three social media books to heat up your Kobo and warm your Kindle. « cindymason@felivox

    […] Social Media ROI by Oliver Blanchard, president of BrandBuilder Marketing, focuses on the development of a sustainable social media […]


  66. on July 30, 2012 at 13:29 Is Being Authentic Bad for Business? |

    […] recommend you read this awesome post by Olivier Blanchard: Politics, careers and why haters are […]


  67. on October 7, 2012 at 21:15 21 Reasons You Should Attend Red Chair Portland, if You're Not Going to SXSW | Fresh ID | Creative News, Ideas & Opinions on Web Design, Applications, Social Media, Sports, Retail and Ecommerce Experiences

    […] A former business consultant, product marketer and brand advisor, Olivier has both B2B and B2C as well as startup and Fortune 500-level expertise, working with such […]


  68. on February 21, 2013 at 09:00 Social Media Managing with Olivier Blanchard (@thebrandbuilder) ← CMGRclass

    […] the field. He shares his experience in lectures, on his blog and in books. In a statement from his bio – “Oh, and I also wrote a little book titled โ€œSocial Media ROI,โ€ which is pretty […]


  69. on March 11, 2013 at 08:31 Building a Brand Around a Common Name ← CMGRclass

    […] week in #cmgrclass we had Olivier Blanchard, renowned maverick of brand building in the social sphere, join in on a Google hangout with the […]


  70. on May 31, 2013 at 05:17 Man Up: 5 Pinterest Boards Run by Guys | KIrfan.com

    […] around a thousand boards and is followed by 5,604 Pinterest users. Blanchardโ€™s day job in his own words involves: helping companies โ€œdevelop, build, integrate, manage and measure social media programs, […]



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