2009, account planning, business, ROI, Social Communications, social media, WOM, WOMM, word of mouth

Measuring the R.O.I. of your Social Media Programs

May 25, 2010

2009, account planning, acts of rebellion, adaptation, being the best, brand consciousness, brand culture, brand planning, brand promise, referral, relevance, WOM, WOMM, word of mouth

And on the eighth day… (A word-of-mouth primer)

July 15, 2009

blogs, marketing leadership, ranking, relevance, Uncategorized

It’s good to be in good company.

September 17, 2008