
Tag: social business
49 Posts


Back by popular demand: less filler, more meat.

7 social business lessons from the fashion industry

Why it worked.

Social Business case studies: the proof is in the pudding.

Edelman’s Trust Barometer Report 2013: Our Global Leadership Problem.

Facebook Graph Search explained in 15 seconds

2013: The Year 90% of CEOs Will Lose Faith In Marketers?

How Not to Measure the Value of a Like.

BSMi’s 2012 Global Influencer Survey: Top 100 influencers in digital, social media and marketing
![Some more thoughts on Social Media and ROI [Infographic]](https://thebrandbuilder.files.wordpress.com/2012/10/infographic-roi1.jpg?w=400&h=200&crop=1)
Some more thoughts on Social Media and ROI [Infographic]

Want to measure the ROI of some of your social business activities?

The 5 basic rules of calculating fan/like/follower value.

Lecture: “Beyond Social Media ROI: Engineering Social Media Wins”

Perhaps the most important question in business.

Stop Writing (and Publishing) Crap

In a nutshell.

Game-change: Moneyball and the reality of social business.

The 5 basic rules of calculating fan (or follower) value

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