
Tag: #smROI
10 Posts


Customer Lifetime Value: one of the keys to measuring long term ROI, among other uses.

Social Media and ROI: Some clarity. (Again.)

account planning, brand strategy, social media, strategy
Digital marketing and the state of the mobile web: Think bigger.

account planning, marketing 2.0, Social Business, social media, WOM
What being member #149 taught me about how Klout Perks could really rock

account planning, smart business, Social Business, social media
Cutting Through The Noise: Tying Social Media Program to Business Objectives

2009, conference, social media
Mister Blanchard goes to England.

account planning, performance, ROI
Social Media R.O.I. – Part 8: An introduction to timelines
ROI, social media, Uncategorized
Impossible? Think again.
2009, account planning, adaptation, brand consciousness, brand insights, brand planning, brand relevance, brand strategy, brand valuation, building value, bullshit, business, business thinkers, clarity, competition, competitive edge, customer relationship, deception, experience, incompetence, integrity, management lessons, marketing leadership, microsoft, nonsense, opportunity, project management, ROI, semantics, social media