account planning, acts of rebellion, adaptation, advertising, brand elevation, brand planning, brand relevance, brandbuilder
Tag: Seth Godin
5 Posts
2009, account planning, acts of rebellion, adaptation, being the best, brand consciousness, brand culture, brand planning, brand promise, referral, relevance, WOM, WOMM, word of mouth
And on the eighth day… (A word-of-mouth primer)
adaptation, anthropology, being fearless, brand ambassadors, brand elevation, brand ownership, brand relevance, business, business thinkers, change, change agent, client partnerships, collaboration, commitment, common sense, communication, community, compassion, competitive edge, contributing, conversations, customer communities, customer relationship, social media, social network, social networking, solutions
Why no successful business is an island.
being fearless, being the best, brand relevance, brand strategy, business, courage, leadership
Make your business recession-proof.
arrogance, bad customer service, bad management, bonehead moves, brand consciousness, brand culture, brand elevation, brand erosion, brand insights, brand ownership, brand promise, brand relevance, brand strategy, brand valuation, broken brand, building value, bureaucracy, commitment, commoditization, corporate culture, corporate ecosystem, cowardice, customer experience, customer relationship, customer service, deceptive practices, denial, employee morale, ethics, fresh ideas, happy customers, happy employees, human interactions, idiocracy, incompetence, Inequity, insanity, integrity, karmic feedback loop, leadership, management, management lessons, mediocrity
Brand Building and Online Marketing Blog 