
Tag: metrics
6 Posts


Fan, Follower and Like Valuation: Truth vs. Bad Science

Social Media and Return on Investment: Some clarity.

account planning, Social Business, social media, value
The 5 basic rules of calculating the value of a Facebook ‘fan’

account planning, ROI, social media
Social Media R.O.I. – Part 9: From activity timelines to outcome timelines
2009, account planning, adaptation, brand consciousness, brand culture, brand elevation, brand ownership, brand planning, brand relevance, brand strategy, brand valuation, building value, business, customer relationship, social media