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Posts Tagged ‘jacob morgan’

Jacob Morgan and I want to bring our wisdom and know-how to the #e2conf in Boston this spring, but we need your help.

To be clear, there’s really nothing in it for us: I speak at conferences pretty regularly, so I don’t need the exposure, and as far as I can tell, #e2conf doesn’t pay its session speakers, so Jacob and I aren’t looking for a payday. We want to be there because we feel that what we already teach companies behind closed doors is well worth sharing with the enterprise community at large, especially in the context of enterprise business planning. Not being there would be a missed opportunity for the conference, the business community, and everyone in attendance in Boston. We’re here, we’re eager to share this stuff, and this is one of the best ways for us to do so. Unfortunately, we need votes – LOTS of votes –  to make it happen.

You can view and vote for our session Enterprise Social Media: Best Practices in Development, Deployment and Integration here.

Social Media Program Development

Companies looking to get involved in social media need to start somewhere.  The first segment of our session will cover how companies need to look at developing their social media strategies while tying those strategies back to ROI or impact metrics.  We will cover everything from identifying how social media can support existing company initiatives to how new social media initiatives can be created to drive business objectives and impact the bottom line.

Social Media Program Deployment and Integration

Once the strategies are developed, the next steps is to roll them out.  This section will cover everything from how companies need to structure their teams to setting timelines and expectations for a full scale social media roll out.  This is an important topic because strategies are only as effective as their ability to be executed. Anything can look great on paper. Execution is key.

The relevance to #e2conf becomes clear when you consider the complexity of accomplishing this in an enterprise environment: Large companies are divided into a breadth of departments across various geographic locations, which presents layers of obstacles ranging from poor communications and rigid business cultures to imbalances in infrastructure and conflicting objectives across silos.  The biggest Social Media challenge of all in the enterprise space lies in properly integrating it into (and across) an entire company so that it becomes a PART of the way that company does business as opposed to becoming some short-lived external add-on.  Our session will touch on how companies in the enterprise space can (and should) properly integrate social media into existing and new business functions and processes.

Even if you aren’t planning to go to #e2conf, I would LOVE for you to take 30 seconds today to register and vote for our session. (Don’t worry, you won’t be actually registering for our session or for #e2conf. The conference just needs to be able to make sure the same person isn’t voting for the same session 500 times.) It’s out of my hands now. If we don’t get the votes, we don’t get to present. It’s that simple. I’m counting on you, my readers to help us bring some kickassery to Boston’s #e2conf this spring. Voting ends on 1/20, so don’t wait.

Cheers,

Olivier.

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Just because I am still a few months away from the completion of my very own super top secret book project doesn’t mean I can’t start lending my thoughts to a few other companion pieces written by and for pretty smart people. Case in point: Jacob Morgan and Josh Peters’ Twittfaced (due out in October) should be a pretty good guide to Social Media for companies of all sizes and social media practitioners alike. (The foreword and introduction are being written by Brian Solis and Chris Brogan, respectively, and I pop up in the part of the book that covers measurement and ROI, so we’re already off to a decent start.) For the story of how the book came to be, click here.

From Jacob’s blog, here are some more details:

I’m very excited to announce that my colleagues Chris Brogan and Brian Solis are going to be contributing to my new book with Josh Peters; Twittfaced, a book on social media 101 for business.  Chris Brogan is going to write the introduction for the book and Brian Solis is going to write the forward.  Anyone involved in the social media or PR space knows of Chris Brogan and Brian Solis, so it’s very exciting to have them be a part of our book.

As a little bonus I’m also including some Q&A with Olivier Blanchard on social media ROI.

I’ve met Brian many times offline and greatly respect and admire the work he has done and the philosophy he shares on social media.  I’ve only met Chris Brogan once (I think) but I have also come to admire his work and his passion and dedication for educating companies and individuals on the value of social media.  Olivier Blanchard has really spearheaded the whole social media ROI initiative.  I’ve talked about ROI in the past but it’s thanks to Olivier that my passion and interest for ROI has been re-ignited with a vengeance.

Jacob is the Principal of Chess Media Group (new site coming end of Sept), a social business consultancy focused on strategy, creativity, and results.  You can connect with Jacob directly on his social media consulting blog or via twitter, @jacob.  If you would like to pre-order a copy of Twittfaced (visit the site for a chance to win a free copy) which is coming out in the middle of October you can do so via Barnes and Noble.

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