brand elevation, brand erosion, brand insights, brand ownership, brand planning, brand promise, brand relevance, brand strategy, brandbuilder, branding, broken brand, building value, fix your brand

Helping dying or distressed brands – part 2: Peeling back the layers of an effective diagnosis

October 24, 2008

brand, brand consciousness, brand erosion, brand insights, brand ownership, brand planning, brand relevance, brand strategy, brand valuation, brandbuilder, branding, broken brand, building value, fix your brand

Helping dying or distressed brands – part 1: Accepting reality.

October 22, 2008

brand elevation, brand erosion, brand insights, brand planning, brand promise, brand relevance, brand strategy, fix your brand

This week’s focus: Fixing distressed brands.

October 21, 2008