How Not to Measure the Value of a Like.
BSMi’s 2012 Global Influencer Survey: Top 100 influencers in digital, social media and marketing
The 5 basic rules of calculating fan/like/follower value.
Fixing The Engagement Gap.
R.I.P. Personal Branding
Beware the Social Business Siren Song
Fan, Follower and Like Valuation: Truth vs. Bad Science
account planning, Social Business, social media, value
The 5 basic rules of calculating the value of a Facebook ‘fan’
account planning, marketing 2.0, Social Business, social media
Some quick handy stats about social media and lead generation.
Is Google+ really a big deal? 8+ things everyone should know about Google+
account planning, brand consciousness, brand insights, brand planning, brand promise, brand strategy
A Better Business Doctrine – Part 1: Assholes are bad for business.
The Occasional Ugliness Of The Social Web
It’s official: “Social Media ROI” is here!
account planning, communication, social media
Facebook Crisis Management 101: How to make sure your Facebook page doesn’t become a PR trojan horse
adaptation, communication, community, human interactions, Social Communications, social media, social network, social networking, society
When we were social: Proxy Medium Darwinism 101
account planning, adaptation, advice, common sense, communication, community, compassion, competitive edge, conversations, Social Communications, social media, solutions
Greenpeace vs. Nestle: How to make sure your Facebook page doesn’t become a PR trojan horse – Part 2
advice, building value, career, clemson, community, competitive edge, conversations, differentiation, emerging technologies, engagement, GSATC, hiring, human interactions, internet life, karmic feedback loop, people power, personal branding, referral, relationships, relevance, social media, social networking, south carolina
Photos from Clemson University’s networking 2.0 panel
brand strategy, channel, communication, community, competitive edge, conversation, culture, customer communities, demographics, fresh ideas, human interactions, influencers, management lessons, marketing 2.0, marketing communications, modern times, opportunity, relevance, search engines, smart business, social media, social network, social networking, statistics, strategy