Fixing The Engagement Gap.
account planning, business, Social Business, social media
Customer Lifetime Value: Calculate LTV in a few simple steps
account planning, Social Business, social media, value
The 5 basic rules of calculating the value of a Facebook ‘fan’
account planning, brand strategy, social media, strategy
Digital marketing and the state of the mobile web: Think bigger.
Next Stop: IAB Think Digital Conference – Brussels, Belgium
account planning, adaptation, advertising, advice, brand ambassadors, brand culture, brand insights, brand planning, brand promise, brand strategy, building value, business, commitment, communication, compassion, conversations, corporate culture, customer experience, customer relationship, customer service, Social Communications, social media, social network