
Tag: crisis management
7 Posts


Social Media and ROI: Some clarity. (Again.)

marketing 2.0, Social Business, social media
Social Business vs. Social Marketing: Understanding the fight over “content”.

account planning, communication, social media
Facebook Crisis Management 101: How to make sure your Facebook page doesn’t become a PR trojan horse

account planning, adaptation, advice, common sense, communication, community, compassion, competitive edge, conversations, Social Communications, social media, solutions
Greenpeace vs. Nestle: How to make sure your Facebook page doesn’t become a PR trojan horse – Part 2

account planning, common sense, communication, community, shock and awe, smart business, social media
Greenpeace vs. Nestle: How to make sure your Facebook page doesn’t become a PR trojan horse – Part 1

communication, corporate culture, corporate ecosystem, customer service, pr