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Posts Tagged ‘brian solis’

Since I am still in Europe haven’t had time to sit down and write the six or seven blog posts I started drafting on the TGV to Paris last Friday, let me just point you to this solid video of Guy Kawasaki speaking with Brian Solis about the Apple paradox, the key elements behind Virgin America and Zappos’ success, the negative impact of disengaged CEOs, AT&T’s disconnect with the reality of their customers’ experience, the death of the oracles of technology and of course… the three pillars of enchantment.

I will review Enchantment when I get back to the US, by the way, so stay tuned for that.

Okay, so… Can I be honest about this video?  As much as I dig Brian, how brilliant he is, how well he understands digital communications and operational models and stuff that flies over most people’s heads, and how friendly and engaging he is (which is why I love watching his interviews and asked him to write the foreword for Social Media ROI), Guy kind of steals the show.  I never watch 30-minute interviews. EVER. I watched this one.

Check it out. You’ll see what I am talking about:

And while we’re on the subject of books, Enchantment and Social Media ROI make a pretty sweet pairing. Think of it as kind of a right-brain, left-brain combo of win. (The two books complement each other surprisingly well.) But hey, don’t take my word for it. Amazon.com took the liberty of bringing it up all on its own:

See?

To order Social Media ROI, click here. To order Enchantment, click here.

Cheers.

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And here its is. The Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization book cover. Looks like the entire series by Que (Pearson) is changing the look of its business books to this format, which I actually like. The cover is clean and to the point, which makes it easy for its readers to find on a shelf. As fun as pretty conceptual covers may be, the goal here is to get this book in the hands of as many businesspeople as possible. So… no Chico and no orange this time around. Don’t worry though, there will be more.

By the way, #SMROI part of a series of books that focus on many different facets of marketing, communications, business management and social media know-how, so look for other covers just like this one in the business books section of your Barnes & Noble bookstores soon.

A few more little details of note –

A kind word from Chris Brogan:

And a pretty fly contribution from Brian Solis:

Won’t be long now. March will be here soon enough. 🙂

In the meantime, feel free to pre-order it from Amazon or Barnes & Noble today:

And yes, this is just the first of many little sneak peeks. Stay tuned.

 

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CB-2009-TF_Cover

Just because I am still a few months away from the completion of my very own super top secret book project doesn’t mean I can’t start lending my thoughts to a few other companion pieces written by and for pretty smart people. Case in point: Jacob Morgan and Josh Peters’ Twittfaced (due out in October) should be a pretty good guide to Social Media for companies of all sizes and social media practitioners alike. (The foreword and introduction are being written by Brian Solis and Chris Brogan, respectively, and I pop up in the part of the book that covers measurement and ROI, so we’re already off to a decent start.) For the story of how the book came to be, click here.

From Jacob’s blog, here are some more details:

I’m very excited to announce that my colleagues Chris Brogan and Brian Solis are going to be contributing to my new book with Josh Peters; Twittfaced, a book on social media 101 for business.  Chris Brogan is going to write the introduction for the book and Brian Solis is going to write the forward.  Anyone involved in the social media or PR space knows of Chris Brogan and Brian Solis, so it’s very exciting to have them be a part of our book.

As a little bonus I’m also including some Q&A with Olivier Blanchard on social media ROI.

I’ve met Brian many times offline and greatly respect and admire the work he has done and the philosophy he shares on social media.  I’ve only met Chris Brogan once (I think) but I have also come to admire his work and his passion and dedication for educating companies and individuals on the value of social media.  Olivier Blanchard has really spearheaded the whole social media ROI initiative.  I’ve talked about ROI in the past but it’s thanks to Olivier that my passion and interest for ROI has been re-ignited with a vengeance.

Jacob is the Principal of Chess Media Group (new site coming end of Sept), a social business consultancy focused on strategy, creativity, and results.  You can connect with Jacob directly on his social media consulting blog or via twitter, @jacob.  If you would like to pre-order a copy of Twittfaced (visit the site for a chance to win a free copy) which is coming out in the middle of October you can do so via Barnes and Noble.

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A reading from the book of Brian:

As we’ve learned over the last several years, markets are defined by conversations and those discussions reveal everything about perception and awareness. We must, at some level, continually listen to, and identify, and join relevant discussions, even at the risk of creating less original content on our host platforms. Yes, that’s right. Participation isn’t only defined by producing content. It’s also about supporting and responding to the thoughts and work of others.

Through participation, we earn relationships and hopefully build authority by contributing helpful advice, information and insight. We also learn more about the subjects in which we’re interested, creating a deeper understanding of the dynamics associated with not only the subject matter, but also the community view and reaction to it. In the process, we establish and cultivate our online brand, reputation, and associated expertise that is only fortified through every new piece of content we publish and every comment we share.

If you aren’t already familiar with Brian Solis and his Pr 2.0 blog, go check it out. Subscribe to the RSS and add it PR 2.0 to your blogroll. Fantastic insights in every post.

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