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Posts Tagged ‘boston’

Jacob Morgan and I want to bring our wisdom and know-how to the #e2conf in Boston this spring, but we need your help.

To be clear, there’s really nothing in it for us: I speak at conferences pretty regularly, so I don’t need the exposure, and as far as I can tell, #e2conf doesn’t pay its session speakers, so Jacob and I aren’t looking for a payday. We want to be there because we feel that what we already teach companies behind closed doors is well worth sharing with the enterprise community at large, especially in the context of enterprise business planning. Not being there would be a missed opportunity for the conference, the business community, and everyone in attendance in Boston. We’re here, we’re eager to share this stuff, and this is one of the best ways for us to do so. Unfortunately, we need votes – LOTS of votes –  to make it happen.

You can view and vote for our session Enterprise Social Media: Best Practices in Development, Deployment and Integration here.

Social Media Program Development

Companies looking to get involved in social media need to start somewhere.  The first segment of our session will cover how companies need to look at developing their social media strategies while tying those strategies back to ROI or impact metrics.  We will cover everything from identifying how social media can support existing company initiatives to how new social media initiatives can be created to drive business objectives and impact the bottom line.

Social Media Program Deployment and Integration

Once the strategies are developed, the next steps is to roll them out.  This section will cover everything from how companies need to structure their teams to setting timelines and expectations for a full scale social media roll out.  This is an important topic because strategies are only as effective as their ability to be executed. Anything can look great on paper. Execution is key.

The relevance to #e2conf becomes clear when you consider the complexity of accomplishing this in an enterprise environment: Large companies are divided into a breadth of departments across various geographic locations, which presents layers of obstacles ranging from poor communications and rigid business cultures to imbalances in infrastructure and conflicting objectives across silos.  The biggest Social Media challenge of all in the enterprise space lies in properly integrating it into (and across) an entire company so that it becomes a PART of the way that company does business as opposed to becoming some short-lived external add-on.  Our session will touch on how companies in the enterprise space can (and should) properly integrate social media into existing and new business functions and processes.

Even if you aren’t planning to go to #e2conf, I would LOVE for you to take 30 seconds today to register and vote for our session. (Don’t worry, you won’t be actually registering for our session or for #e2conf. The conference just needs to be able to make sure the same person isn’t voting for the same session 500 times.) It’s out of my hands now. If we don’t get the votes, we don’t get to present. It’s that simple. I’m counting on you, my readers to help us bring some kickassery to Boston’s #e2conf this spring. Voting ends on 1/20, so don’t wait.

Cheers,

Olivier.

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Thanks to the awesome folks at Radian6 for inviting me to tag along Wednesday for their “Rock Stars of Social CRM” event held in Boston, Mass – which coincided perfectly with the #e2conf. Watching how Radian6 now integrates seamlessly with SalesForce.com, effectively merging Social Media monitoring and CRM, was kind of a strategic “wow” moment for a Marketing and Social Media geek like me. (Actually, I think my exact words were “Holy $#%&!!!! You can do that?!?!?”)

Having been on the client side of the Marketing and Business Development world for years, this stuff to me is the Holy Grail of apps.

Literally, people: Mind. Blowing. (Not only the fact that you can plug one of the best CRM platforms on the market and Radian6 into each other now, but also how smoothly and seamlessly it all works for the user/manager. Chris Newton is a genius, pure and simple. I’ve been saying it for months now: 1. If you aren’t already using R6 and 2. if you aren’t driving this thing like Speed Racer behind the wheel of a Mach 5, you are seriously missing the boat when it comes to properly managing your Social Media program(s).  – By the way, I am not being paid to say this. I am not affiliated with Radian6 in any way. Just stating the obvious about the tool’s impressive, ever evolving capabilities and the super smooth U.I., for starters.)

Okay, so anyway, there’s a lot I didn’t film while in Boston (as much as I love to play with cameras, there’s something a little unsettling about shoving a camera in people’s faces every time you have a conversation with them), but what I did film ended up here. So no, you won’t get to see my very first handshake with Chris Brogan, my first hug with Amber Naslund and Anne Handley, my first laugh with David Armano or any of the really fascinating conversations I had with two dozen super interesting tweeps who also happened to be wicked smart. (Yes, I was in Boston. I mentioned that, right?) But you will see me aimlessly walking through airports, talking to my toothpaste, laughing at snoring travelers, getting lost in parking garages and even goofing off with some of my favorite bloggers on the planet. That should be worth something, right? Today’s is not exactly a business video, but hey, behind the scenes stuff can be pretty cool too. (If it doesn’t work or launch properly, go watch it here.)

I need to start going to more of these conferences. The face-to-face interractions are just phenomenal. How often do you get a chance to have breakfast with Comcast’s Frank Eliason, lunch with Chris Newton and Chris Ramsey, coffee with David Armano and drinks with so many others whose ideas, insights, questions and experiences send your brain into a hundred new directions? Seriously priceless.

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… BUT I am shooting video and taking notes, so I have some great stuff brewing for you when I get back to the brandcave.

Meanwhile, if you’re in Boston, Mass. today and want to come hang out, this is where I will be later today:

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Go here for details. (Be sure to register RIGHT NOW or you won’t get in. The event is capped and you have to be on the guest list to get past the velvet rope.)

Back Laterz.

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