Category: sales
4 Posts
account planning, advertising, advice, agency, building value, business, clarity, client partnerships, clients who get it, collaboration, communication, management lessons, sales
Account Execs: A few pointers
brand consciousness, brand elevation, brand insights, brand relevance, brand valuation, culture, human interactions, planning, purchasing triggers, routine, sales
Brand Loyalty vs. Brand Comfort
automotive, branding, building value, creative types, Les Cahiers de l'Advertising, sales, trust
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