account planning, adaptation, bad management, brand erosion, brand planning, pr, smart business, Social Communications, social media

Living in the past = working in the past: How not to get “brandjacked” like BP Global PR

May 24, 2010

account planning, brand consciousness, brand culture, brand planning, brand valuation, communication, community, marketing communications, pr, social media, social network

Digital Crisis Management: Putting things in context.

April 29, 2009

communication, corporate culture, corporate ecosystem, customer service, pr

Digital Crisis Management – a primer by John Bell

April 28, 2009

conversations, customer communities, customer relationship, pr

Brian Solis on the value of real conversations

September 17, 2008

branding, Les Cahiers de l'Advertising, marketing, pr

Marketing vs. Advertising vs. PR vs. Branding

May 30, 2008

branding, buzz marketing, photography, pr, self promotion

Grabbing everyone’s attention isn’t so hard after all.

February 18, 2008

Bill Donohue, boycott, catholic league, entertainment, free publicity, Golden Compass, movies, negative press, Nicole Kidman, pr, protest

If you want to thwart the success of a movie, don’t give it oodles of free publicity.

November 28, 2007

brand strategy, Les Cahiers de l'Advertising, Nike, pr, relevance

On the relevance of traditional advertising…

October 16, 2007

pr

Chill out: You’re letting someone else jump to conclusions for you.

October 4, 2007