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Archive for the ‘mac’ Category

Those of us who have been using Vista pretty much since the start already knew this, but there has been so much bad publicity around it that it’s hard to separate myth from reality anymore. Well, Microsoft recently decided to try a little experiment to see if Vista haters and skeptics really, truly didn’t like Vista, or if they were just being dragged along by the anti-Vista bandwagon. (Thanks in great part to Apple’s brilliantly executed Mac vs. PC ad campaign.)

The experiment was simple: Invite a group of Vista skeptics to test drive a new OS code-named “mojave,” without telling them that mojave was actually… you guessed it: Vista.

As it turns out, over 90% of the testers (who thought Vista sucked before coming in for their mojave sneak peek) LOVED Mojave. You can check out their reactions when they are told that Mojave was in fact Vista.

Wow! Vista actually rocks! Who knew.  ;D

The blind test is nothing new in marketing circles, but what sets this apart from the old Coke vs. Pepsi blind test ad campaigns is that the question here isn’t one of preference. Coke isn’t better than Pepsi, and Pepsi isn’t better than Coke. People prefer one over the other because of their taste buds, mostly. As powerful an ad campaign as it may be, you might as well have folks do blind tests comparing Methodist and Presbyterian doctrine. Which do you LIKE better? Which do you PREFER? The “Mojave” experiment doesn’t address preference or taste: It addresses perception vs. reality. Vista had (and to some extent still has) a pretty poor image in the marketplace because very few . This is in part due to a) driver incompatibility issues early on in the OS’ release, b) the fact that many “legacy” PCs aren’t powerful enough to run the OS, and c) a very aggressive campaign to discredit microsoft by its longtime rival Apple.

Fact: The driver compatibility issue is pretty-much ancient history.

Fact: Computers are pretty cheap these days, so while some businesses may not want to allocate the funds to upgrade their hardware or consider virtualizing their PCs, consumers should be able to upgrade their laptops and home PCs to a Vista system without too much trouble.

Fact: The Mac vs. PC campaign may have been fresh and cool and based in truth a year ago, but it has now slipped into the realm of disinformation. In addition, many of the so-called “crapware” that bogs down new computers has nothing to do with Microsoft or Vista. (If your new Vista PC is loaded with stuff you don’t want, the system builder installed it on your machine, not Microsoft.) Sony recently released a crapware-free PC that actually allows users to enjoy a pure vista experience right out of the box, and it pretty much rocks.

Anyhoo. The Mojave experiment is clever, honest, simple and effective. It is what it is: A series of videos showing real people being blown away with how great Vista actually is, after having so brainwashed by 21 months of negative messaging.

Kudos to Microsoft for having taken this approach to bringing the reality of Vista forward with people like you and me rather than an expensive round of corporate messaging. Very clever. You can check it out for yourself here. Hat tip to Steve Clayton for the link. Other articles on the subject at Microsoft Sherpa here, here and here.

have a great Tuesday, everyone. 😉

 

Transparency: I manage US Microsoft distribution for SYNNEX, a global distributor of IT and Business processes. Though the job doesn’t skew my opinion of Vista one bit, it’s worth mentioning.

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Just got back from Microsoft’s WPC in Houston, and I have one word to share with you (and one you might not normally associate with Microsoft): Inspiring.

Go ahead and buy into the whole Mac vs. PC propaganda if you must, but when you get to rub elbows with thousands of the world’s smartest, most engaged, most sophisticated IT professionals – some of whom are quite literally working to change the world using Microsoft based tools – and see how incredible the Microsoft partner community actually is, it completely changes the level of the Mac vs. PC conversation.

And I mean completely.

Not to mention the depth and breadth of products being developed, released, upgraded and optimized at lightning speed. Baffling.

No, I am not drinking any funny koolaid. If you are a long time reader of this blog, you know I’m not the type.

And just in case you were wondering, when I looked across the ocean of PC folks from around the world who were in Houston for the event this week, I didn’t see anyone who looked one bit like the PC guy in the Apple commercials. Not even close. As a matter of fact, most looked a hell of a lot trendier than the ads’ little coffee-shop dwelling Apple dude.

Nothing against Mac people (I dig Mac’s approach to design and completely understand the appeal) but in the real world, being a PC means you can actually change the world, not just entertain it – which is why I made the switch almost a decade ago.

And hate mail from Mac users can start flowing… now.  ;D

More posts about my experiences in Houston coming soon.

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Way to go, Canada and UK. Making daddy proud! Since I am not exactly growing my readership, all I am doing is spreading the same amount of love to more countries, which is fine with me.

Interesting data on internet users’ adoption of Google Images as a search tool. Be careful Googlemonster: You’ve lost some share (negligeable as it may be) since this time last year.

I don’t have data on February 2007 vs. February 2008 browser and OS changes, but I am glad to see that Firefox, IE7 and IE6 are so close together. I use Firfox at home and IE7 at work… which may be pretty typical of most people who access this blog from a non-Apple machine.

As far as the OS thing… I’m a little sad that Mac’s OS (which only accounts for 6% of the OS market) is still beating the crap out of Vista, but whatever. The masses will come around sooner or later.

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