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Being a big fan of sketching, visual mapping and drawing diagrams of every idea, process and problem I run into, this post by Guy Kawasaki made me a very happy camper. (I really need to get out more.)

First things first: Go to Guy’s blog and read his post on the subject.

Second: Go read Guy’s interview with Dan Roam, author of T.he Back of the Napkin: Solving Problems and Selling Ideas with Pictures

Here’s a taste of the interview:

Question: What problems are you really talking about solving with pictures?

Answer: All of them: business strategy challenges, project management issues, resource allocation problems–even personal problems–can all be clarified, if not outright solved, through the use of pictures. And the pictures we’re talking about are simple ones. If you can draw a circle, a square, an arrow, and a smiley face, you can draw any of the problem-solving pictures I talk about.

Question: What is an example of how a business problem was solved with a sketch?

Answer: The most famous business napkin is the route map of Southwest Airlines. When businessman Rollin King and lawyer Herb Kelleher sat down in 1967 in the St. Anthony’s Club in San Antonio, their intent was to drink to the successful closing of King’s previous airline. Instead, King picked up a pen and–drawing a triangle on a bar napkin as he spoke–said, “Wait a minute. What would happen if we created an airline that only connected Dallas, Houston, and San Antonio?” The world’s most profitable airline was born.

My personal favorite is still a work in progress. I’ve spent time with the senior executives of Peet’s Coffee and Teas helping map out the company’s growth and business operating strategies. In number of coffee retail stores, Peets is second after Starbucks, but it is still orders of magnitude behind: one hundred and sixty stores to Starbuck’s fifteen thousand. Clearly there is the opportunity for Peets to grow, but Peets has long been known as the “best” coffee available. So the question remains, “How do you grow without giving in on quality?”

We’re created a simple back of the napkin sketch that outlines Peet’s approach to maintaining quality while growing, and it has been circulated around the company so that everybody gets it and sees exactly where they fit into the “quality chain.”

Read the full thing here.

Simplicity works. A picture (or sketch) is worth a thousand words. Why bore your audience with numbers and bullet points when you can tell the entire story in one simple slide – or by sketching something on the back of a napkin? I thought I was weird for doing this, but now that I feel all vindicated by Guy and Dan, I am going to have to turn this quirky little habit of mine into standard operating procedure.

Next time someone asks you if you want them to draw you a picture, puff out your chest and proudly declare “yes!”

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From infosthetics.com:

Research at the University of NSW, Sydney, Australia, claims the human brain processes & retains more information if it is digested in either its verbal or written form, but not both at the same time. more of the passages would be understood & retained if heard or read separately. “The use of the PowerPoint presentation has been a disaster,” Professor Sweller said. “It should be ditched.”

“It is effective to speak to a diagram, because it presents information in a different form. But it is not effective to speak the same words that are written, because it is putting too much load on the mind & decreases your ability to understand what is being presented.”

This new insight clearly puts the recent report about using Powerpoint in Parliament speeches in a new perspective.

Interesting.

Some of the best powerpoint presentations I’ve seen so far have been extremely simple. They tended to focus on images, words and data so iconic, so clear, so easily understood in seconds that they a) almost required no input from the presenter and b) could have been framed and use as artwork. Slides with ten bullet-points and sub bullet points just put me to sleep. Bleh bleh bleh… bleh… blehhhhhhhhhh…

Do yourselves a favor and go to presentationzen.com. Learn something today… like ways to a) communicate better with ppt. and b) stop boring your audience to death. (Thank you.)

Related reading: The PDF, smh.com

To leave comments (and read previous, related posts) hit the brandbuilder’s main page.


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