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Archive for the ‘google’ Category

Way to go, Canada and UK. Making daddy proud! Since I am not exactly growing my readership, all I am doing is spreading the same amount of love to more countries, which is fine with me.

Interesting data on internet users’ adoption of Google Images as a search tool. Be careful Googlemonster: You’ve lost some share (negligeable as it may be) since this time last year.

I don’t have data on February 2007 vs. February 2008 browser and OS changes, but I am glad to see that Firefox, IE7 and IE6 are so close together. I use Firfox at home and IE7 at work… which may be pretty typical of most people who access this blog from a non-Apple machine.

As far as the OS thing… I’m a little sad that Mac’s OS (which only accounts for 6% of the OS market) is still beating the crap out of Vista, but whatever. The masses will come around sooner or later.

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Every once in a while, I browse what search engine keywords lead people to the brandbuilder blog. It’s always interesting because I can track how people who aren’t necessarily regulars find their way to our little conversations. The highest keyword returns tend to be along the lines of functions of marketing department, advertising, buzz metrics, WOMM, business practices and brand strategy. Most keywords are indeed related to the topics commonly found here.

Some searches however, make me wonder about the randomness of search engines when it comes to establishing affinities between a keyword and the menu of pages that gets generated from it. Case in point, a selection of random keywords that have led people here so far in December:


sexy robot
robert birge
bruce lee
coca cola consumption
batman cell phone cake
egyptian riverboat
common paradox
conclusion builder
hot asian naked
how to be cunning#
how hot is boiling
is marketing fun
sexy ass
sitting on toilet
small vs. big
most zald
“dead or alive”
“elephant tricks”
“the cure” 1024 768
anti cheer cheers
apes rude
bingo 2x3x5
black hole digital blasphemy
bumping into someone lawsuit
sexy wake up call
who is the bionic woman’s employer

… and my personal favorite: wipe yourself.

Yep, evidently, typing “wipe yourself” in a search engine box somewhere (it could be Google or Yahoo or any million other ones) will occasionally send you here. Proof at last that a) A small but significant amount of search engine traffic on the internets is a complete clusterf%^k, and b) people are spending their web-searching time wisely.



Have a great Holiday weekend, everyone. 😉

PS: Don’t try to leave a comment from the permalink. Go to the main page and comment from there. (The glitch is still there. Sorry.)

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The final Google trends for 2007 were announced on Dec. 4th, and the results are scary… or terrific, depending on how you look at it: As a human being, it’s frightening. As a marketer, this may be the best news ever.

The Top 10 fastest-growing search terms for 2007 were (in order):

1. iPhone
2. webkinz
3. TMZ
4. Transformers
5. YouTube
6. Club Penguin (wtf?!?!?!)
7. myspace
8. Heroes (NBC)
9. Facebook
10. Anna Nicole Smith

(Visibly absent from the list were Britney Spears, Paris Hilton, and the rest of the “make bail by noon” celebutante gang.)

Compare this to the 2001 list (the first from Google):

1. Nostradamus
2. CNN
3. World Trade Center
4. Harry Potter
5. Anthrax
6. Windows XP (woohoo!!!)
7. Osama Bin Laden
8. Audiogalaxy
9. Taliban
10. Loft Story

These are two very different lists.

I expected to see at least one non-“product” item show up in 2007, like maybe something relating to Iraq, Iran, Darfour, presidential candidates or even maybe healthcare. Global Warming. Something of substance. Anything.

But no.

Commentary and table courtesy of Jesus Diaz, over at Gizmodo:

Good bye Nostradamus, harbinger of doom and gloom! Hello iPhone, prophet of the second coming of the Digital Age in My Pocket.™ And oh yes, I’m happy to see you too. So long CNN, harbinger of news tickers and dumbified news! Welcome Webkinz, you stuffed rascal that connects to a social networking site you! World Trade Center? Unless it appears in TMZ next to Nicholas Cage and his wig, I say no! And screw that flying broomstick and get me drag queen transforming truckers on YouTube.

I mean, is this really what tickles the human race? Who can possibly remember stupid TV reality shows like Loft Story, Osama and the Talibans when we can entertain ourselves with MySpace, Facebook and Club Penguin? For shame! I would rather play topless Wii. [Reuters and Google]

Retailers and marketers rejoice: You have our complete and undivided attention. Every single item on the list is a brand name (yes, even ANS). Well played.

Mother Theresa and Al Gore, sorry: War, famine, poverty, terrorism, substance abuse, ethnic cleansing, corruption, pandemics and the slow choking death of our little blue planet aren’t cool enough to grab our attention anymore.

For better or for worse, I think brands can pretty-much claim victory in the bandwidth war – at least this past year.

Note: As always, don’t try to leave a comment on the permalink. To leave a comment, go to the main page and click on the comment tab at the bottom of this post. Thanks. 🙂

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