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Archive for the ‘france’ Category

For better of for worse, countries and cultures – like companies, products and people – have identities too, and whether many of you in the US realize it or not, the US brand just experienced a very radical shift this month with a) the financial house of cards starting to come down on Wall Street, and b) the way that Washington responded to the crisis with its spectacular $700 BILLION “bailout” proposal.

Hat tip to ISB alumn Laurent Longin for forwarding this hilarious yet astute piece from Time’s Bill Saporito: “How We Became The United States of France.

This is the state of our great republic: We’ve nationalized the financial system, taking control from Wall Street bankers we no longer trust. We’re about to quasi-nationalize the Detroit auto companies via massive loans because they’re a source of American pride, and too many jobs — and votes — are at stake. Our Social Security system is going broke as we head for a future where too many retirees will be supported by too few workers. How long before we have national healthcare? Put it all together, and the America that emerges is a cartoonish version of the country most despised by red-meat red-state patriots: France. Only with worse food.

Admit it, mes amis, the rugged individualism and cutthroat capitalism that made America the land of unlimited opportunity has been shrink-wrapped by a half dozen short sellers in Greenwich, Conn. and FedExed to Washington D.C. to be spoon-fed back to life by Fed Chairman Ben Bernanke and Treasury Secretary Hank Paulson. We’re now no different from any of those Western European semi-socialist welfare states that we love to deride. Italy? Sure, it’s had four governments since last Thursday, but none of them would have allowed this to go on; the Italians know how to rig an economy.

You just know the Frogs have only increased their disdain for us, if that is indeed possible. And why shouldn’t they? The average American is working two and half jobs, gets two weeks off, and has all the employment security of a one-armed trapeze artist. The [Bush] Administration has preached the “ownership society” to America: own your house, own your retirement account; you don’t need the government in your way. So Americans mortgaged themselves to the hilt to buy overpriced houses they can no longer afford and signed up for 401k programs that put money where, exactly? In the stock market!

Now our laissez-faire (hey, a French word) regulation-averse Administration has made France’s only Socialist president, Francois Mitterand, look like Adam Smith by comparison. All Mitterand did was nationalize France’s big banks and insurance companies in 1982; he didn’t have to deal with bankers who didn’t want to lend money, as Paulson does. When the state runs the banks, they are merely cows to be milked in the service of la patrie. France doesn’t have the mortgage crisis that we do, either. In bailing out mortgage lenders Fannie Mae and Freddie Mac, our government has basically turned America into the largest subsidized housing project in the world. Sure, France has its banlieues, where it likes to warehouse people who aren’t French enough (meaning, immigrants or Algerians) in huge apartment blocks. But the bulk of French homeowners are curiously free of subprime mortgages foisted on them by fellow citizens, and they aren’t over their heads in personal debt.

We’ve always dismissed the French as exquisitely fed wards of their welfare state. They work, what, 27 hours in a good week, have 19 holidays a month, go on strike for two days and enjoy a glass of wine every day with lunch — except for the 25% of the population that works for the government, who have an even sweeter deal. They retire before their kids finish high school, and they don’t have to save for a $45,000-a-year college tuition because college is free. For this, they pay a tax rate of about 103%, and their labor laws are so restrictive that they haven’t had a net gain in jobs since Napoleon. There is no way that the French government can pay for this lifestyle forever, except that it somehow does.

Mitterand tried to create both job-growth and wage-growth by nationalizing huge swaths of the economy, including some big industries, including automaker Renault, for instance. You haven’t driven a Renault lately because Renault couldn’t sell them here. Imagine that. An auto company that couldn’t compete with a Dodge Colt. But the Renault takeover ultimately proved successful and Renault became a private company again in 1996, although the government retains about 15% of the shares.

Now the U.S. is faced with the same prospect in the auto industry. GM and Ford need money to develop greener cars that can compete with Toyota and Honda. And they’re looking to Uncle Sam for investment — an investment that could have been avoided had Washington imposed more stringent mileage standards years earlier. But we don’t want to interfere with market forces like the French do — until we do.

Mitterand’s nationalization program and other economic reforms failed, as the development of the European Market made a centrally planned economy obsolete. The Rothschilds got their bank back, a little worse for wear. These days, France sashays around the issue of protectionism in a supposedly unfettered EU by proclaiming some industries to be national champions worthy of extra consideration — you know, special needs kids. And we’re not talking about pastry chefs, but the likes of GDF Suez, a major utility. I never thought of the stocks and junk securities sold by Goldman Sachs and Morgan Stanley as unique, but clearly Washington does. Morgan’s John Mack calls SEC boss Chris Cox to whine about short sellers and bingo, the government obliges. The elite serve the elite. How French is that?

Even in the strongest sectors in the U.S., there’s no getting away from the French influence. Nothing is more sacred to France than its farmers. They get whatever they demand, and they demand a lot. And if there are any issues about price supports, or feed costs being too high, or actual competition from other countries, French farmers simply shut down the country by marching their livestock up the Champs Elysee and piling up wheat on the highways. U.S. farmers would never resort to such behavior. They don’t have to: they’re the most coddled special interest group in U.S. history, lavished with $180 billion in subsidies by both parties, even when their products are fetching record prices. One consequence: U.S. consumers pay twice what the French pay for sugar, because of price guarantees. We’re more French than France.

So yes, while we’re still willing to work ourselves to death for the privilege of paying off our usurious credit cards, we can no longer look contemptuously at the land of 246 cheeses. Kraft Foods has replaced American International Group in the Dow Jones Industrial Average, the insurance company having been added to Paulson’s nationalized portfolio. Macaroni and cheese has supplanted credit default swaps at the fulcrum of capitalism. And one more thing: the food snob French love McDonalds, which does a fantastic business there. They know a good freedom fry when they taste one.

Whether you agree with Bill’s point of view or not, it’s certainly something to think about. 😉

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Today is Bastille Day – which is how the rest of the world calls France’s “Fete Nationale,” or simply “le 14 Juillet.”

This day in 1789, the people of Paris stormed the Bastille (Louis XVI’s political prison) and started down a road that eventually led to France becoming a Republic, just a few short years after the United States of America.

Joyeux Anniversaire, Republique Francaise. I miss not being there for your birthday anymore.

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This, from AdPulp‘s David Burn:

“Scott Donaton, Publisher of Advertising Age, wanted sparks to fly from the panel he moderated in Cannes last week. Instead, he could barely muster enough smoke to smudge an industry wallowing in denial.

‘Here’s what we learned at the high-powered Cannes Debate panel on agency reinvention, which I moderated during last week’s International Advertising Festival: next to nothing.

‘Here’s what that means: The ad business has a bigger problem than it realizes. Because its leaders refuse to share real learnings and best practices, or to discuss the frustrations they face in reinventing their legacy businesses, there’s little chance of harnessing their collective wisdom to benefit the industry. Which means each player within it has to keep trying to figure it out on their own. That’s a shame.’

I can’t help but smile at this scenario. We work in an industry dedicated to passing off utter bullshit as something wholesome and worthy of the customer’s time. Then we go to fancy gatherings in France to celebrate our best bullshit from the preceeding year. Meanwhile the emperor stands alone and naked. Personlly, I’m glad. The brave and the few will move forward from this low point and create better work. As it should be. As for the rest, who really cares?”
Pow. Which raises a pretty serious question I find myself asking on a quasi-daily basis: How do you change a culture (within a company or an entire industry) that a) doesn’t want to change, or b) knows it should change but isn’t willing to actually do what it takes to make it happen?
I am reminded of the old saying: “You can lead a horse to water, but you can’t make it drink.”
*sigh*

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