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Archive for the ‘courage’ Category


From Seth Godin’s blog:

Most industries innovate from both ends:

  • The outsiders go first because they have nothing to lose.
  • The winners go next because they can afford to and they want to stay winners.
  • It’s the mediocre middle that sits and waits and watches.

The mediocre (blank) companies, mediocre (blank) guys and the mediocre (blank) are struggling to stay in place. They’re nervous that it all might fall apart. So they wait. They wait for ‘proof’ that this new idea is going to work, or at least won’t prove fatal. (It’s the impulse to wait that made them mediocre in the first place, of course).

So, in every industry, the middle waits. And watches. And then, once they realize they can survive the switch (or once they’re persuaded that their current model is truly fading away), they jump in.

The irony, of course, is that by jumping in last, they’re condemning themselves to more mediocrity.

Read the entire post here. (The post is about the music industry. I took the liberty of adding the (blank) elements to make Seth’s argument more… universal.)

Along the same lines, Brains On Fire‘s Spike brings us this observation from CP+B’s Hoolpla:

“It astounds me how people are afraid of so many things, but mediocrity never seems to be one of them.”

Indeed.

From dictionary.com:

Mediocrity noun
Ordinariness as a consequence of being average and not outstanding [syn: averageness]

There’s a pretty good conversation on the topic over there. Check it out and feel free to join in.

Have a great Wednesday, everyone.

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Today’s brilliant quote comes from Mr. Bob Dylan, via the meme huffer blog:

“Don’t be afraid not to follow the herd – because where the herd’s gone, the food is already eaten.”

Double-negatives aside, Bob is right: Following the herd is just about the least profitable business model in existence… Yet, sadly, it is by far the most common.

We touched on this concept in the “The Brand Erosion Spiral of Doom” a couple of days ago: Waiting for your competitors to come up with the great ideas and then getting onboard is not a good way to build a strong brand for yourself, or capture much market share.

If you aren’t already finding your own lush pastures, maybe it’s time you stopped settling for someone else’s scraps. Do something different. Take chances every once in a while. Innovate. Put original ideas into action. Try something new. Do something.

Get there first – or at least be among the first.

Life is too short – and green pastures are in far too short supply – for anyone, you included, to waste your time following the herd. It might seem like the safe thing to do, but trust me: It’s a hard living, fighting over someone else’s scraps, and in the long term, there’s absolutely no future in it.

None.

Unless you like going hungry.

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