2009, account planning, brand culture, brand ownership, brand planning, brand relevance, brand strategy, building value, communication, community, conversations, customer communities, customer relationship, marketing 2.0, marketing communications, social media, society, the brandbuilder blog, twitter
Category: brand relevance
79 Posts
2009, account planning, brand ambassadors, brand elevation, brand insights, brand planning, brand relevance, brand strategy, brand valuation, building value, communication, competitive edge, conversations, marketing communications, social media, social networking, strategery, twitter
Engagement Paradigm: Defining the value of “followers” on Twitter
account planning, brand culture, brand elevation, brand erosion, brand insights, brand planning, brand relevance, brand strategy
It isn’t the media, it’s you.
2009, account planning, adaptation, brand consciousness, brand insights, brand planning, brand relevance, brand strategy, brand valuation, building value, bullshit, business, business thinkers, clarity, competition, competitive edge, customer relationship, deception, experience, incompetence, integrity, management lessons, marketing leadership, microsoft, nonsense, opportunity, project management, ROI, semantics, social media
ROI vs. “Impact on X” – Understanding what Social Media ROI is and isn’t.
2009, account planning, advice, being the best, brand consciousness, brand insights, brand planning, brand promise, brand relevance, brand strategy, brand valuation, building value, bullshit, business, clarity, common sense, competitive edge, conversations, corporate culture, customer communities, customer experience, customer relationship, deceptive practices, setting goals, smart business, social media
Real Social Media R.O.I. – Part 4: FRY Metrics
2009, account planning, adaptation, brand consciousness, brand culture, brand elevation, brand ownership, brand planning, brand relevance, brand strategy, brand valuation, building value, business, customer relationship, social media
Getting back to real R.O.I. – Part 3
account planning, brand consciousness, brand culture, brand elevation, brand insights, brand ownership, brand planning, brand relevance, brand strategy, brandbuilder, social media
Twitalyzer Part 2: Twitalyzer for brands
account planning, brand insights, brand planning, brand relevance, brand strategy, brand valuation, social media, twitter
Twitalyzer: Another fast way to measure influence on Twitter
2009, adaptation, adoption, brand relevance, brand strategy, brand you, brandbuilder, building value, career, network, social media, social network
Video from Clemson University’s Social Media and Networking Panel
2009, account planning, adaptation, arrogance, bad management, bonehead moves, brand culture, brand erosion, brand insights, brand planning, brand relevance, brand strategy, brand valuation, brands, broken brand, bullshit, bureaucracy, business, clueless, collaboration, common sense, compensation, competition, corporate culture, customer relationship, denial, differentiation, efficiency, employee morale, expectations, growth, idiocracy, incompetence, innovation, leaders, leadership, management, management lessons, market disruption, mediocrity, nepotism, nonsense, opportunity, performance, poor leadership, product design, product development, promises, purpose, relevance, setting goals, steve jobs, success, T-shaped, tactics, team building, the death of a brand, the great dumbing-down of America, value proposition, vision, vs., when things go wrong, wisdom
Killing America’s brands, one lousy C.E.O. at a time.
brand, brand consciousness, brand elevation, brand insights, brand ownership, brand planning, brand promise, brand relevance, brand strategy, branding, branding terms, brands, building value
You say Brand… I say ‘Brand’.
2009, brand consciousness, brand insights, brand planning, brand relevance, brand strategy, brandbuilder, social media, social networking
Photos from today’s “Business Jumpstart” workshop
account planning, amatore, brand elevation, brand planning, brand relevance, brand strategy, building value, business thinkers, competitive edge, corporate culture, creative types, creativity, culture, customer experience, design thinking, differentiation
Designers as Leaders
brand, brand consciousness, brand culture, brand insights, brand ownership, brand planning, brand promise, brand relevance, brand strategy, branding, brands, building value
Brand advice from Jack Spade
being the best, brand consciousness, brand ownership, brand planning, brand relevance, building value, business thinkers, common sense, community, competitive edge, conversations, corporate culture, corporate ecosystem, culture, customer relationship, design thinking, differentiation
Turn Insight into Action
account planning, adaptation, advertising, agile creativity, being the best, brand consciousness, brand insights, brand planning, brand relevance, brand strategy, brand valuation, building value, business thinkers, common sense, competition, corporate culture, customer relationship, design thinking, fresh ideas, hybrid thinking, ideas, leadership, management, marketing, marketing communications, marketing leadership, marketing ninjas, promises, relationships, relevance, reputation management, smart business, social media, strategy, success
The Functions of a Marketing department
account planning, advertising, apple, brand ambassadors, brand consciousness, brand culture, brand planning, brand relevance, brand strategy, brands, buzz marketing, community, conversations, cool factor, corporate culture, culture, customer communities, customer experience, customer relationship, marketing leadership, microsoft, purchasing triggers, smart business, social media
Grassroots vs. The Volcano
b2b, brand ambassadors, brand consciousness, brand culture, brand ownership, brand relevance, commitment, communication, community, competitive edge, conversations, corporate culture, corporate ecosystem, customer communities, customer experience, customer relationship, relationships, relevance, social media, social network
Engagement is not a campaign: Learn to become a P2P Business.
being fearless, being the best, brand ambassadors, brand consciousness, brand culture, brand elevation, brand insights, brand ownership, brand relevance, building value, business, community, compassion, competitive edge, contributing, conversations, corporate culture, culture, customer communities, customer experience, customer relationship, customer service
Dance with your customers.
anthropology, archetype, brand consciousness, brand culture, brand insights, brand ownership, brand planning, brand relevance, brand strategy, branding terms, culture, mythology, pop culture, power brand
Brand Building and Online Marketing Blog 
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