If you hadn’t guessed, the BrandBuilder blog is just the tip of the iceberg.
The BrandBuilder is more than just a blog: We are also a Brand Consulting and full service Marketing Management firm with five distinct types of services:
1. Marketing Management:
Small and mid-sized businesses often do not have an in-house marketing department capable of handling all of their needs, and cannot afford hefty retainers charged by top marketing firms and ad agencies. That’s where we come in. Think of BrandBuilder Marketing as your in-house marketing department down the street rather than down the hall. We offer a full range of “a la carte” services from graphic design and collateral production to strategic services and web design. We understand that you have better things to do than spend a lot of time dealing with a dozen marketing projects, so we take care of all of that for you. Find out more here.
2. Brand Consulting:
Most companies have a tough time building strong brands in the minds of their customers (and particularly their potential customers). More often than not, too many resources are wasted on short-term advertising, marketing and public relations campaigns at the expense of sustainable growth through brand-building. BrandBuilder Marketing helps companies of all sizes become the market leaders their customers and clients want them to be.
We help companies strengthen their corporate cultures, differentiate themselves from their competition, win over legions of fans, attract the brightest talent and become media darlings. (Sure, we also do logos, but brand makeovers are about a whole lot more than a fresh coat of paint.) Whether your brand needs a little bit of help or a complete overhaul, get in touch and let’s see if we can get you back on track. Find out more here.
3. Online Conversation Monitoring and Marketing ROI Measurement:
One of our more unique services deals with measuring the effectiveness of traditional and social media together. We show companies exactly where their marketing budgets are being wasted and where they are best spent as they relate to market relevance.
In other words, we don’t just measure popularity, eyeballs, visitors, responses or “social mention”, but actually give them meaning by mapping out where brand engagement begins, how it spreads, where your brand exists (or doesn’t exist) and then help connect the dots between marketing spend and actual revenue dollars. Imagine being able to see, almost in real time, exactly where your marketing dollars are impacting your sales or just vanishing into thin air. Wouldn’t that be nice? Find out more here.
4. New Media Consulting:
Social Media and New Media aren’t just a fad. They are the new media of choice for an increasingly connected and vocal global community. Your employees and customers now interface more with FaceBook, Twitter, MySpace, Tumblr, FriendFeed, Youtube and their smart phones than they do with magazines, newspapers, email and even television. The value of traditional channels is fading, and the attention economy is shifting from mass media and messaging to relationships and conversations. The question is: What are you doing about it?
If you do not currently have an effective social media presence, if you do not currently have an online reputation monitoring and management program in place, if you do not yet use social media to enhance your customer service activities, if you do not yet provide Social Media awareness training for your employees, you are flying blind, spending too much money on low ROI marketing activities, and essentially handing over your customers to your competitors in droves.
Because we have been in the social networking space since its inception, we understand the medium’s dynamics better than most marketing firms. We understand how to build communities online, leverage social media to generate buzz and good will towards your brand, and help companies integrate old and new media to achieve their business objectives.
We help companies new to social media get into the space quickly and effectively. We also help companies already involved with Social Media turn the power of live conversations into one of their brands’ biggest differentiating assets. Whichever category you may fall into, get in touch and let’s talk about getting where you want to be. Find out more about our capabilities and services here.
5. Speaking Engagements: In addition to The BrandBuilder Marketing‘s day-to-day activities, I spend a good amount of time speaking about effective brand development, marketing strategy and corporate social media engagement, so don’t hesitate to contact me if you would like to have me speak at your next event, come help train your staff, or spend a day brainstorming with your executive team:
firstname.lastname@example.org or 864.630.7398
Find out more at www.TheBrandBuilderMarketing.com.