My post today is over on the Tickr blog and quickly explains how fashion labels are using social media to earn attention, create relevance and drive sales. Or you can just look at the above infographic sans-commentary, but you’ll certainly be missing out.
Bonus: the piece briefly mentions the Democratic Republic of Catistan, but you’ll never know why unless you go read it.
* * *
Don’t forget to pick up your copy of Social Media R.O.I.: Managing and Measuring Social Media Efforts in Your Organization. The book is 300 pages of facts and proven best practices that cover many of the points I will be talking about in Austin. (Don’t take my word for it though: go to smroi.net to sample a free chapter first, just to make sure it’s worth the money.)
And if English isn’t your first language, you can even get it in Spanish, Japanese, German, Korean and Italian now, with more international editions on the way.
CEO-Read – Amazon.com – www.smroi.net – Barnes & Noble – Que
Brand Building and Online Marketing Blog 
I want so badly to run social media for a couture brand. I have 5 years experience with social and spent the last 2 handling social media for 46 radio stations! I really want to get my hands on something BEAUTIFUL so the social media photos just glow!
The 7 Social Business Lessons are definitely strategies that companies in the fashion industry should consider if they want to be successful. Since a majority of consumers are on social platforms, utilizing these sites can be advantageous.
Personally, I know that I generally look for fashion trends on sites like Wanelo, Tumblr, and especially Pose. It would be great to see more brands (beyond luxury brands) utilizing these sites.
I read an article yesterday stating how Pinterest will eventually take over Twitter as the #2 most used social network!
Interesting post, I totally agree that Facebook has changed over the marketing of fashion industry, In fact it has become one of the leading channel of promoting and facebook can influences people choice and purchasing decision significantly now.
Good lessons – thanks for sharing Olivier. In addition to social media, my business has had great results using OpinionAmp for online marketing. OpinionAmp gets reviews from my real customers and takes those reviews online to the culture and target audience we’re trying to reach with our product. I’ve got nothing but positive things to say about the process – incredible results for my small business.