Archive for February 18th, 2013

I probably won’t be able to stay for the rest of SxSW, but if you plan on getting to Austin early, I’ll be there on March 7th to speak at the Social Business Summit (#SBS2013) being put on by Dachis Group and Oracle. For more info, click here.

Some of the speakers announced already:

Doug Ulman – President and Chief Executive Officer of LIVESTRONG Foundation. Oversees the strategic vision and direction of the company.  Doug has earned a reputation as the “Most Savvy Health Care Leader in Social Media” for his innovative use of social media to create awareness and knowledge about cancer. His online community includes a Twitter following of more than one million.

Tony Hsieh – CEO of Zappos. Author of the #1 New York Times Bestseller,Delivering Happiness.  Tony has helped Zappos grow from almost no sales to over $1 billion in gross merchandise sales annually, while simultaneously making Fortune Magazine’s annual “Best Companies to Work For” list.

Marisa Thalberg – Vice President of Corporate Digital Marketing Worldwide for The Estée Lauder Companies, Inc. Charged with supporting the development of world-class digital and social marketing across the company’s collection of over 25 prestige beauty brands.  Her efforts have helped propel the company to be ranked as having the highest “Digital IQ” of any global beauty company.

John Hagel – Deloitte. Nearly 30 years’ experience as a management consultant, author, speaker and entrepreneur. He has helped companies around the world improve their performance by crafting creative business strategies that more effectively harness new generations of information technology and shape broader markets and industries.

Erika Jolly Brookes – Vice President of Product Strategy for Oracle. Works on the Oracle Cloud-Social business to help guide product strategy and development.

Michael Brito – Senior Vice President of Social Business Planning for Edelman Digital. Provides strategic counsel, guidance, and best practices to several of Edelman’s top global tech accounts and is responsible for helping transform their organizations to be more open, collaborative and socially proficient.

Jeff Dachis – Founder and CEO of Dachis Group. Helped establish the digital services industry more than a decade ago when he co-founded Razorfish, Inc. out of a one-bedroom New York City apartment.  Now as CEO of Dachis Group, the world’s leading social software and solutions firm.

Brian Solis – Principal at Altimeter Group. Globally recognized thought leader and published author in new media. His book, The End Of Business As Usual, looks at the changing consumer landscape, it’s impact on business and what companies can do to adapt and lead.

Dion Hinchcliffe – Chief Strategy Officer at Dachis Group. Business strategist, enterprise architect, author, analyst, and blogger. He currently works with the leadership teams of Fortune 500 and Global 2000 firms to devise strategies to help them adapt their organizations to the challenges and opportunities of the 21st century.

Peter Kim – Chief Solutions Architect at Dachis Group. Responsible for the definition, development, and delivery of data-driven social marketing solutions for the company’s current and future clients.  Peter is also the co-author of the popular management book Social Business by Design.

… and me.



So if you can, come say hello. 🙂

Between now and then, you might also want to check out the contest that Tickr (client) is running. The quick version: You sign up, Tickr hooks you up with a Command Center account, and you submit a small case study or summary of how you used their monitoring tool. You can make it as simple or as intricate as you want, but originality and creativity will probably be the biggest factors in determining who wins. Find out more here.

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If you can’t make it but wish you could, pick up your copy of Social Media R.O.I.: Managing and Measuring Social Media Efforts in Your Organization. The book is 300 pages of facts and proven best practices that cover many of the points I will be talking about in Austin. (Don’t take my word for it though: go to smroi.net to sample a free chapter first, just to make sure it’s worth the money.)

And if English isn’t your first language, you can even get it in Spanish, Japanese, German, Korean and Italian now, with more international editions on the way.

CEO-Read  –  Amazon.com  –  www.smroi.net  –  Barnes & Noble  –  Que

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