Facebook Graph Search explained in 15 seconds. It’s really simple. Ready?
Think search your community/network instead of search the web.
That’s all it is.
If that doesn’t work for you, think about search in terms of degrees of separation. Remember David Armano’s influence ripples? Imagine search working the same way. It’s basically search coupled with social relevance.
If that still doesn’t work for you, here’s Zuck:
Also check out Christopher Penn’s insights here. (Relevant to marketing, digital and bizdev pros.)
* * *
Looking for straight answers to real questions about value, process, planning, measurement, management and reporting in the social business space? pick up a copy of Social Media R.O.I.: Managing and Measuring Social Media Efforts in Your Organization. The book is 300 pages of facts and proven best practices. (Go to smroi.net to sample a free chapter first, just to make sure it’s worth the money.)
And if English isn’t your first language, you can even get it in Spanish, Japanese, German, Korean and Italian now, with more international editions on the way.