Today’s post is over on the Tickr blog. You should go check it out.
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Oh, and while you’re here…
Social Media ROI – Managing and Measuring Social Media Efforts in your Organization was written specifically to teach managers and executives how to build and manage social media friendly business programs and incorporate social technologies and networks into everyday business operations. The book is divided into four parts: social media program strategy & development, social media program operationalization, social media program management, and best practices in measurement and reporting. If your boss doesn’t yet have a copy, time to fix that. If everyone on your team doesn’t yet have their own copy, fix that too. It makes for a great desk reference.
(Now available in several languages including German, Korean, Japanese and Spanish.)
CEO-Read – Amazon.com – www.smroi.net – Barnes & Noble – Que
Brand Building and Online Marketing Blog 
where i can find the book, i meant to buy it
Most English-speaking bookstores will carry it. Otherwise, Amazon.com… or whatever online bookseller dominates your local market. 🙂
This post link returned a 404 error on Tickr Olivier… something might be wrong?
Use social networking to your advantage. Creating a page on your chosen social media site can generate many more readers than you might expect. Simply asking your friends or current readers to share your page, can cause a website to go from a small database to a huge audience, in simply days.