2010 MIMA Summit: Featured Speaker – Olivier Blanchard from MIMA on Vimeo.
I know it’s been a while since I’ve released a video (well… one that doesn’t involve hanging out with an octopus or trying to crash my bike on mountain descents), so here’s one fished out of the vault by @KrisColvin that might come in handy. It hails back to the 2010 MIMA summit, but everything in the video is fairly straightforward and still applies to your social business programs today, so it’s well worth another pass.
If the embedded video at the top of the post doesn’t launch, watch it here.
Also, some news:
You know by now that I am generally pretty guarded about who my clients are, but my latest project calls for a little bit of transparency since I am giving them some visibility on Facebook and Twitter and helping manage some of their accounts. I have recently started working pretty closely with the folks at Tickr. They’re the folks behind the one-screen multi-channel aggregator you’ve probably seen in videos of social/digital control centers – like the one PepsiCo built for Gatorade. It’s kind of hard to run into a mission control center that doesn’t have a screen dedicated to Tickr now. Anyway, they’re launching a free version and a pay-as-you-go version to complement the enterprise version that big brands are already using, so they’ve asked me to help out for a few months. Check it out and tell me (or them) what you think.
Aside from the shameless plug, you may be interested to know that I’ll be blogging there as well as here for a bit, so if you are looking for more basic social media how to stuff than what I usually post here, news about the world of digital monitoring, digital brand management, and the rise of digital mission control centers, look for some of that there. The short list:
The Twitter account (@TickrUS)
You can start a free account and test drive Tickr in minutes, so give them a shot. It’s a pretty cool little app that works super well with the Radian6’s, Alterians and Spiral 16’s of the world.
Cheers. Let me know if you want more videos. There are more in the vault.
* * *
Social Media ROI – Managing and Measuring Social Media Efforts in your Organization was written specifically to teach managers and executives how to build and manage social media friendly business programs and incorporate social technologies and networks into everyday business operations. The book is divided into four parts: social media program strategy & development, social media program operationalization, social media program management, and best practices in measurement and reporting. If your boss doesn’t yet have a copy, time to fix that. If everyone on your team doesn’t yet have their own copy, fix that too. It makes for a great desk reference.
(Now available in several languages including German, Korean, Japanese and Spanish.)
CEO-Read – Amazon.com – www.smroi.net – Barnes & Noble – Que
Brand Building and Online Marketing Blog 
Olivier I even enjoy your posts where you show what you do for others 😉
Like. 🙂
So…wait…you want me to spend an hour watching you talk instead of 45 minutes reading your post? What’s the ROI on that, sunshine? 🙂
I gave Tickr a brief test drive, btw – if you are handling a big account that’s active on a lot of social media fronts, it would be pretty freakin awesome. It also proved awesome in stalking other Lincolnphiles, but that’s probably not as important.
I’ll be bock.
That was quite good. I was a bit thrown by the lack of sub-titles or an octopus, but once I got used to that I dug it.
Do you have video of any of your sessions with Brian Solis from earlier this year? If there’s anything that could make me feel less educated than you by yourself it’d be you with someone else 🙂
I did not yet read that book but we all now that social media now a days is really making a huge name and give a lot of benefits for business.In Finland country some of the business also use social media and they also seen the advantage of it.Anyway i am glad to read this article thanks for sharing.
Touche. Outstanding arguments. Keep up the great work.
An impressive share! I’ve just forwarded this onto a coworker who was doing a little research on this. And he actually bought me lunch because I discovered it for him… lol. So allow me to reword this…. Thanks for the meal!! But yeah, thanks for spending time to talk about this issue here on your web site.