Fascinating new stats from FB that only 15% of your fans actually see your content. Of course, now you can buy FB reach generator to guarantee 75% see your content. But seeing (reaching) and acting are two different things. Measuring impact of fans on a case by case basis is the essence….drilling down to impact on business.
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Marketing is all about creating and building brand. And fans are just doing this for you. They talk about you, share your objective passionately and spread the essence of your product or service right to the core of customer pool.