In a nutshell.

on April 18, 2012 at 15:57 | Reply Joseph Ratliff

Absolutely priceless Olivier. Fans blow air around a room… revenue drives business.
- on April 18, 2012 at 19:18 | Reply Olivier Blanchard
  
  Yup. Or fans either become customers, create customers, or become… well, more valuable customers. But fans for the sake of fans? Not so much.
on April 18, 2012 at 18:18 | Reply Owen Greaves

Your sarcasm is showing : )
- on April 18, 2012 at 19:18 | Reply Olivier Blanchard
  
  It’s why I always leave my fly open.
on April 18, 2012 at 20:23 | Reply Patricia Wilson

Fascinating new stats from FB that only 15% of your fans actually see your content. Of course, now you can buy FB reach generator to guarantee 75% see your content. But seeing (reaching) and acting are two different things. Measuring impact of fans on a case by case basis is the essence….drilling down to impact on business.
on April 19, 2012 at 11:41 | Reply @FJPalacio > 160 Chars

Hola!…

Was actually worried about not seeing a blog post in the past few weeks… and HOW apropos, that someone just pointed out how ‘broken this business model has become’

(yeah, that piece from @AlexisMadrigal you shared about 13 hours ago, if we’re to believe the metrics on the Facebook Social Plugin)

Won’t clutter your post with more, but yeah, we’re about to get transported by them Oompa-Loompas if we keep this madness up!

… and thanks for the nutty #PopCulture reference! SWEEET!
- on April 19, 2012 at 14:37 | Reply Olivier Blanchard
  
  Oompa-loompas are the new “likes.”
on April 26, 2012 at 09:59 | Reply Victor Olade

I keep coming back to this picture to get a good laugh. Thanks for the sense of humor!
on May 22, 2012 at 02:54 | Reply taylormartin2012

Great information on this site thanks for sharing!
Take Care
on June 11, 2012 at 13:00 | Reply Two Blogging Camps: Which is Better? by @craigmcbreen | Spin Sucks

[…] the realm Olivier Blanchard refers to as “socialized digital communications,” things are a tad different. And here, […]
on June 28, 2012 at 09:04 | Reply Stuart Miles

Haha! Yep, I think this meme nails it.

If your social media strategy doesn’t bring in the cash, then what is the point in investing time and money towards it?
on July 9, 2012 at 23:22 | Reply elecs4u

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on September 23, 2012 at 00:35 | Reply softinmind

Marketing is all about creating and building brand. And fans are just doing this for you. They talk about you, share your objective passionately and spread the essence of your product or service right to the core of customer pool.