This week, instead of writing dissertations about brand management, social media operationalization, leadership or smart business, why don’t we open things up to your questions? Here’s how we’ll do it:
1. Think of something clever to ask.
2. Post your question in the comments section or shoot a video and link to it in the comments. (Do not send me questions via email. You can double down and send them to me via Facebook or Twitter, but if you do, link to them here. Let’s keep them all in one place.)
3. Starting Tuesday, I will start answering your questions right here on the blog.
Let’s give it a shot and see how things go. If this works well, we’ll make it a regular feature on the blog.
I look forward to your questions. 🙂
PS: If the video doesn’t play for you, go watch it here.
* * *
Okay, let’s start answering your questions.
In no particular order:
Q1. Neicole Crepeau
Social media is another marketing “channel” but different. Of course, we want an integrated approach. I’m curious, when adding social media marketing to your marketing mix, what traditional tools and best practices would you apply to your social media strategy planning? And what new tools or techniques would you suggest using?
A1:
If the video doesn’t play for you, go watch it here.
Q2: Andra Watkins
I wonder why your dog isn’t on the cover of your book.
Ok, seriously.
It seems to me like Twitter is dying. How long do you think it has? What do you think will replace it?
I ask this question because you and I ‘met’ there. It used to be the place for me to be able to go and make connections with people I wanted to know, something Facebook and Linked In don’t lend themselves to as easily.
Congratulations on your book and on all of your success Olivier.
A2:
If the video doesn’t play for you, go watch it here.
Q3. Yvonne
I am very new to social media in terms of using them to “Build your Brand”. I have created a FB page for the company and am reading posts on Twitter and LinkedIn on a daily basis. My question is, how do I use social media to become an international luxury brand…we are currently a locally “Branded” company…or is social media the wrong route to build a luxury brand?
I appreciate you taking the time to share your feedback!! I always enjoy your posts!! Yvonne
A3:
If the video doesn’t play for you, go watch it here.
More videos are on the way.
* * *
Q4: Dino Dogan
How do large organizations like Disney and Coke reconcile their brand’s image with their reality. As in, polished and pretty on the outside but socially unsustainable and even irresponsible on the inside.
And Im asking this from the perspective of leaders. I assume you’ve had dealings with leaders of many large organizations who want to present one image to the public whilst not matching that image internally.
I imagine having a polished image while being far from polished must take a tremendous personal tool on these people. The incongruence of it must wear on them. Or are they completely oblivious?
Moreover, Im more interested in your observations of people in these positions. The observations you’ve made to yourself without sharing them out loud.
Im asking you to share them out loud
A4:
Q5: Cristian
Nice idea Olivier. I have a few questions I’d like to hear your thoughts on if I may.
1. What do you feel are some of the reasons that led to Pepsi dropping to the #3 spot in the cola wars recently. Do you feel “Pepsi Refresh” had something to do with the tumble, or do you feel it had more to do with other factors in their strategy and overall marketing vision for the brand?
2. How important do you feel social intelligence is when ideating social media strategies, marketing, and overall thought leadership?
3. What did you want to “grow up to be” when you were a kid? Does you current career path somehow connect with it?
A5:
Q6: Rob Frappier
Hi Olivier! Great idea for a blog series.
My question relates to “reputation scoring.” In the past, Reputation.com CEO Michael Fertik has written about the development of personal digital scores “that use our online information to rate our health, employability, financial index, romantic connection and so on.”
We’ve explored the privacy ramifications of this development, but I’m interested in your perspective on the social commerce aspects of a unified digital reputation score. Will companies like Klout find long-term success by quantifying social media influence?
A6:
Q7: Alastair Banks
Hey OB,
Hope you’re well. I would be interested in your thoughts on various types of monitoring software. Are they worth investing in and if so do you have favourites.
Look forward to seeing you for Likeminds again this year and hopefully getting my copy of the book signed
A7:
Q8: Chef Chuck
Hello Olivier, My name is Chef Chuck working on a brand name, Chef Chuck’s Cucina food line out of Italy. We have five companies wanting to use my name Chef Chuck’s Cucina as a testimonial, with me on the label. Very new and exciting for me can you give me a few pointers on how to spread the word wide and far, that these products are coming to America ?
A8:
Q9: Waqas Ali
Hi Olivier,
Want to know what’s on your regular reading for brand-building and web2.0 stuff? Other than sites like Mashable and TechCrunch.
Secondly, why you haven’t selected Tweet & Facebook Like button on your blog? Is there any specific reason?
A9:
Q10: Jeannie Walters
Bonjour, Olivier!
I would love to know your assessment of the best way to “audit” social media success. I’ve seen it done many ways, and lots of times it seems success is ill-defined. How can you really evaluate if social media is working within a defined time/format?
Bonus question: have you read all those books behind you in the video?
Hope to see you in Chicago soon!
A10:
Q11: Rick Rice
Olivier,
I’d be interested in your thoughts on the importance of the employee audience for marketing / branding campaigns and what you would measure for ROI on that part of a program.
A: 11
How do large organizations like Disney and Coke reconcile their brand’s image with their reality. As in, polished and pretty on the outside but socially unsustainable and even irresponsible on the inside.
And Im asking this from the perspective of leaders. I assume you’ve had dealings with leaders of many large organizations who want to present one image to the public whilst not matching that image internally.
I imagine having a polished image while being far from polished must take a tremendous personal tool on these people. The incongruence of it must wear on them. Or are they completely oblivious?
Moreover, Im more interested in your observations of people in these positions. The observations you’ve made to yourself without sharing them out loud.
Im asking you to share them out loud 🙂
Great question. Expect a video later this week. 🙂
Thnx for fielding the question (hehe…get it?)
Disney and Coke were just examples…you spoke in generalities which is exactly the spirit in which the question was asked.
I will say that there is a significant difference in small town, mom and pop ego tripping and international conglomerates doing the same. The reason is because Disneys and Cokes of the world can affect policies on a global scale.
None the less, your answer was thorough and much appreciated.
Loved the idea….might have to steal it 🙂
May I? Well, my question is: What’s your opinion about the so announced “social media bubble”? Can’t we find some patterns from the tech bubble of 2000? (Ex: So many companies’ inflated value / real incomes, capital-risk funds in heat, ROI based on visit length and other criteria not related to $). I’m not an expert, but some things sound familiar…
In my opinion, the main difference with 2000 is that social media companies exist and are profitable right now, so speculation is not in the project, but in the value and the environment.
Thanks, Olivier. Can’t wait to know your opinion about this.
BR form Spain
Javier
Excellent. I’ll be answering your question this week. 🙂
You’re very active in social media, speaking engagements/traveling, etc. How do you go about scheduling your day/s — balancing work and family life?
Added. 🙂 I will post the answer this week.
Social media is another marketing “channel” but different. Of course, we want an integrated approach. I’m curious, when adding social media marketing to your marketing mix, what traditional tools and best practices would you apply to your social media strategy planning? And what new tools or techniques would you suggest using?
I’ll be answering your question this week. Stay tuned. 🙂
How do you started to write and transitioned from consultant to author? What would you recommend to someone else looking forward to do a similar thing? What are the “must do/must not do”? How long did it take you to get a publisher? What’s the single most important thing to have/do/achieve for it?
Thank you!
Very active guy in social media. Your this type of reckless involvement will surely lead you in you desired place. What’s about your scheduling and what are the most interesting activities of your day to day life?
Great question. The answer is on the way.
I wonder why your dog isn’t on the cover of your book.
Ok, seriously.
It seems to me like Twitter is dying. How long do you think it has? What do you think will replace it?
I ask this question because you and I ‘met’ there. It used to be the place for me to be able to go and make connections with people I wanted to know, something Facebook and Linked In don’t lend themselves to as easily.
Congratulations on your book and on all of your success Olivier.
Good questions. Answers on the way. 🙂
Why are companies still hiring the 1995 version of the CMO – instead of ones that are true business professionals that makes a great customer experience and uses all channels to align the business for success?
http://www.daviddalka.com/
I am very new to social media in terms of using them to “Build your Brand”. I have created a FB page for the company and am reading posts on Twitter and LinkedIn on a daily basis. My question is, how do I use social media to become an international luxury brand…we are currently a locally “Branded” company…or is social media the wrong route to build a luxury brand?
I appreciate you taking the time to share your feedback!! I always enjoy your posts!! Yvonne
I will be answering your question shortly. Shooting some video this afternoon. 🙂
Hello Olivier, My name is Chef Chuck working on a brand name, Chef Chuck’s Cucina food line out of Italy. We have five companies wanting to use my name Chef Chuck’s Cucina as a testimonial, with me on the label. Very new and exciting for me can you give me a few pointers on how to spread the word wide and far, that these products are coming to America ?
Thank you Chef Chuck from http://chefchuckscucina.blogspot.com/
Stay tuned, Chef Chuck. I will start answering questions tomorrow. 🙂
Olivier,
I’d be interested in your thoughts on the importance of the employee audience for marketing / branding campaigns and what you would measure for ROI on that part of a program.
Hey OB,
Hope you’re well. I would be interested in your thoughts on various types of monitoring software. Are they worth investing in and if so do you have favourites.
Look forward to seeing you for Likeminds again this year and hopefully getting my copy of the book signed 🙂
Alastair
Answers coming shortly. 🙂
Bonjour, Olivier!
I would love to know your assessment of the best way to “audit” social media success. I’ve seen it done many ways, and lots of times it seems success is ill-defined. How can you really evaluate if social media is working within a defined time/format?
Bonus question: have you read all those books behind you in the video?
Hope to see you in Chicago soon!
Jeannie
Nice idea Olivier. I have a few questions I’d like to hear your thoughts on if I may.
1. What do you feel are some of the reasons that led to Pepsi dropping to the #3 spot in the cola wars recently. Do you feel “Pepsi Refresh” had something to do with the tumble, or do you feel it had more to do with other factors in their strategy and overall marketing vision for the brand?
2. How important do you feel social intelligence is when ideating social media strategies, marketing, and overall thought leadership?
3. What did you want to “grow up to be” when you were a kid? Does you current career path somehow connect with it?
Answers coming up later this week.
Hi Olivier! Great idea for a blog series.
My question relates to “reputation scoring.” In the past, Reputation.com CEO Michael Fertik has written about the development of personal digital scores “that use our online information to rate our health, employability, financial index, romantic connection and so on.”
We’ve explored the privacy ramifications of this development, but I’m interested in your perspective on the social commerce aspects of a unified digital reputation score. Will companies like Klout find long-term success by quantifying social media influence?
Rob Frappier
Community Manager
Reputation.com
Answers coming up.
Hi Olivier,
Want to know what’s on your regular reading for brand-building and web2.0 stuff? Other than sites like Mashable and TechCrunch.
Secondly, why you haven’t selected Tweet & Facebook Like button on your blog? Is there any specific reason?
Thanks for this opportunity 🙂
I am running your questions through the TBB computer and will start answering them shortly. 🙂
I’ve also been asked this same question by defense and government recruiters but am actually relaying it from a couple of friends: Is it possible to “engage” job seekers in social media when they have security clearances? I know you can relate to those cautious days as can I. Olivier, most of the people we know now limit their worries to digital dirt. These people don’t want to leave any digital trail. And yes, be assured my friend will soon be reading “Social Media ROI” on his e-reader!
Olivier,
Let’s see if third time is the charm for getting this to post…
I’d like to hear your thoughts on the relative importance of employees as an audience for branding / reputation campaigns. And, what would you measure to determine the ROI on that part of the campaign?
Thanks!
Rick
You’ve really opened up the floodgates here Olivier, ha.
By the end of the run for this blog post, you’re going to have about 40+ videos or so.
Great job you gave me even more insight on this project!
Grazie, Grazie 🙂
Hi Olivier,
What would you pay attention to the most when looking to hire a social media pro/manager to a content on demand company?
Which qualities, what experience. Or maybe what to watch out for?
Love the “ask me a question” idea!
Cheers!
Artur
Hey Olivier,
Thanks for taking the time to answer my questions. Glad to hear you *not* putting the ‘Pepsi Refresh’ project down. A lot of media sites put partial blame on ‘Pepsi Refresh’ for the tumble in soda positioning for the brand, which I thought wasn’t fair for several reasons (I’d need my own video post to go into detail on that).
Thanks for being ‘social’. Much obliged.
—Cristian
Olivier,
Thanks for taking so much time to answer my question and all the others. Great insights on many topics!
Rick
Olivier – I loved your answer about social media audits. One thing I’ve found repeatedly is that no one size fits all and you confirmed this for me. Thanks for taking the time to answer so thoughtfully. See you in Chicago this week!
Jeannie
I am very happy to know your activities. Thanks for taking so much time to answer my question. Social media helps us to be social. You should use facebook or twitter like button here. So I can do it for you.
Wonderful jobs. Its cheering. I wish I were like you. 🙂 But we should use the proper way to do social media issues. And should follow some social media sites also. Thanks for the post.