From Kenneth Cole’s Twitter account during the violent uprising in Egypt:

“Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at (link).” (Source)

Um, no.

Thanks for showing every brand on the planet exactly what not to do on Twitter, and for proving my point about the need to hire actual professionals to manage social media functions. But hey, fancy “KCairo” short url at the end of the tweet.

Meanwhile, the death toll in Egypt so far is over 300, with thousands wounded. Way to jump on a trending #hashtag to push your products, Kenneth Cole.

Poorly done.

 

Updates:

From CNBC:Β http://www.cnbc.com/id/41410463

Kenneth Cole apologizes… and faces the public’s wrath:Β http://www.facebook.com/topic.php?uid=9291921501&topic=16039

Kenneth Cole gets punked with a decal:Β http://mashable.com/2011/02/04/kenneth-cole-prank/

Additional Reading:

http://econsultancy.com/us/blog/7122-kenneth-cole-in-revolutionary-hashtag-hijacking-fail

http://www.myrlandmarketing.com/2011/02/kenneth-cole-every-ceo-this-is-your-social-media-wakeup-call/

http://techcrunch.com/2011/02/03/kenneth-cold/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Techcrunch+(TechCrunch)

http://mshahab.posterous.com/hashtag-hacking-the-kenneth-cole-fail

A final word:

And now that Kenneth Cole has apologized and taken a beating on Twitter, Facebook and everywhere in between, it’s time to move on. Screw-ups like this happen from time to time, and lessons from them are usually well learned. No need to bludgeon Kenneth Cole to death over this. Everyone there got the message loud and clear. Everyone can ease up now. Let the guy dust himself off and carry on. πŸ˜‰

Cheers.