Nice presentation by SMI (Social Media Influence) listing some of Social Media’s most notable screwups. Notice how many times Greenpeace is mentioned in these slides. Online crisis management, anyone? (What’s your plan?)
This presentation also reminds me of something Peter Shankman talked about at #BrandCampU in Detroit last week: DBS. (The Don’t Be Stupid plan.) Think, guys. Think. Before you green-light a campaign, a page design, an update or a tweet, just think.
(Nose-deep in edits and rewrites today. No time to chat. Have a good’n.)
The most surprising one I need to read up on was the JcPenney Commercial..
Thanks for sharing!
The most surprising one I need to read up on was the JcPenney Commercial
As someone who used to work extensively with the Greenpeace web team, it is really heartening to see these examples here. It was a big cultural change for Greenpeace to move beyond its more traditional real world action but I think it’s really paying off.
Thanks for pointing all these out!
I remember seeing this preso on Twitter earlier this week. Some of these mess-ups were pretty hysterical.
Social media marketing focuses on writing good content and marketing this content, as well.
There is a certain type of communication style on different sites.
If one wants his or her start-up or small business to grow, using internet social networking is a key.
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