Day One: Positivity has its rewards. My inventory of awesome in the last hour or so saw the following entries:
1. I have not written anything snarky about anything in at least 24 hours.
2. I did not mention the words “snake oil” or “charlatan” once today except just now, to say I didn’t.
3. No Social Media speaking circuit guru had to ask me to stop writing snarky posts about “negative” stuff yet today.
4. I started working on my content strategy.
Speaking of which, would you like to see it? Okay, I will show you. Right now, it looks like this:
Monday topics
Justin Bieber is like, awesome
Facebook will cure Cancer
I love puppies
Tuesday topics
Elephants are like people, only more nervous around lions
Journalists make excellent poker players
Twitter is like a giant chat room, but more vertical
Wednesday topics
Why zombies will never reach a saturation point in the gaming world
How to attract people to your blog with ironic kitten pictures
Social Media is better for economic growth than boring old business plans
Thursday topics
Oprah is never wrong
PR people are really good at mixing cocktails for some reason
Smart phones are the future of the phone industry
Friday topics
#FF
New words I learned from Social Media experts this week
Anything to attract affiliate marketers to your website
Saturday topics
Whatever sports are on TV today, except boxing
A recap of Mashable, Wired and Gizmodo stories from the past week
Pizza toppings
Sunday topics
The color yellow
The weather
Tactical Digital Content Strategery Optimization
See how I steered clear of anything even remotely “negative?” No way anyone can accuse me of being snarky or antagonistic anymore. Project “Live and let live” is going super-duper well.
Tomorrow, I start building a Social Media R.O.I. calculator that magically combines Twitter followers, blog karma ratios, incubated sentiment, and slow roasted organic pineapples.
See, all this time, I had it way wrong: Focusing on clearly separating best practices from really bad practices, discerning real methodology from made-up BS, aligning Social Media to business objectives… Using ugly words like “bull$hit” and “snake oil.” Silly me. Why did I ever think that all that negativity would ever be worth anything to anyone? All I was doing was hurting myself and my “brand.” I should have listened to my betters sooner when they all took turns telling me I should stop pointing out bad practices and focus only on the positive. For a year, they tried to talk some sense into me. Why did I wait so long to listen? (Stubborn!) This is so much easier! There is just so much more value to agreeing with everyone and falling in line isn’t there?
Isn’t this better?
#stepfordTBB
[…] This post was mentioned on Twitter by Restaurant Marketing, Thomas Baekdal, Sweet Tea Talker, Jeremy Epstein, Arizona Social Media and others. Arizona Social Media said: Brand Builder – My first full day as “good” Olivier. http://bit.ly/8ZanPg RT Please […]
I was with you all the way until the slow roasted organic pineapples. Sorry man, I just don’t like pineapples.
Don’t get me wrong, I don’t judge others for liking pineapples or for slow roasting them. I don’t eat pineapples but I believe I can still tell you the best way for you to eat them. Have you stopped to think that every pineapple you eat is taking a home away from a sponge living under the sea? You are killing the housing economy in Bikini Bottom and increasing the need for shelters, all the while needlessly burdening the tax system.
What is your content strategy to save the day?
I’m going to need a strategy to fix my strategy.
How about #MusicMonday – I’ll be setting up my Spotify account and have Monday’s dedicated to Music…
Great idea! Can we have Polka Mondays when Monday falls on the 13th of the month?
You have summed up my daily Twitter and social media challenges perfectly while managing to make both me and, apparently, Scott Stratten, laugh. Well played, my friend.
Laughter is the other way to a man’s stomach.
Ha! Well played! Right, whose move is it now?
If I don’t hear from anyone by February, maybe I should apologize in person?
One of my favorite posts on content strategy thus far. Looking forward to Tuesday’s “Elephants are like people, only more nervous around lions.”
Elephants are people too. Remember that. 😉
Olivier, how could you?!
Someone asked me about ROI on my blog this afternoon, I gave him my view and pointed him in the direction of your slideshare presentation. If he finds his way to this post and see mentions of Justin Bieber and puppies, he may never speak to me again 😉
Ah. Did I mention R.O.I. is evil now? (New development.)
No, you didn’t mention that. I thought ROI was one the the good guys (even if a little geeky and not completely ‘cool’)
You know you’re going to burn in social media hell, right? Bring back evil Olivier!
What if this IS hell, and we’re already there?
#FF #lulz
So when does “ICANHAZSOCIALMEDIAZ.COM” go live, and will it look like a Lisa Frank poster?
Loved this read, sir, but I can’t wait until you’ve had your fill of sugar-coated bullshit and the pendulum swings back the other way again with a vengeance.
#queue Wagner & napalm
The pendulum has already swung back 720 degrees. I’m getting cavities from this.
I hope you’ll be able to finish out the week, sir. This is good stuff and I’m learning a lot!
I bet you’re getting all kinds of mentions too!
FTW!
This is perhaps my favorite blog post of the year.
It’s funny, but people don’t seem to want the truth, they’d much prefer the hype. Maybe it’s tastier?
Too bad it gives you cancer.
Hugs gives you magic googly eyes though, so it’s all good.
I think you should consider strategizing around Canonical Content. I happen to be a charlet…er…expert.
Canonical Strategery?
Hi Olivier,
Rolling on floor laughing while I wait for Wednesday’s wisdom on how to attract people to my blog with ironic kitten pictures.
Oh, and I love the kumbaya social media bubble. When’s the sing-along start?
Seriously, the people who think business goals and R.O.I. create such a competitive advantage for the rest of us.
Oops. This should say “…who think business goals and R.O.I. ARE IRRELEVANT create such a competitive advantage for the rest of us.”
It’ll be fun. 🙂
I died.
“The color yellow”
It’s a real color. I looked it up.
Polka music.
Couples only.
All skate backwards.
Not sure if the kindler, gentler Olivier is gonna fly dude.
You know I had to try.
Funny stuff. Still too snarky.
Shit. Back to the drawing board. I can do this. Yes I can.
I am having trouble breathing.
OMG and now I can’t find the damn RT button. Did you ever have one or is this part of your pretty pony brand? We can’t even tweet it. So basically everything we know and love is gone. Did I mention I’m having trouble breathing.
This too shall pass. This is what happens when I don’t ride my bike.
I’m laughing out loud. Have learned vastly much from you. Please tell me this is a phase. But clever at that…Would be awesome to see this as video…Very clever…you are one wise clever one…this is the kind of thing we need on Late Night….Rock on with this as long as you need but bring the mentor back soon 🙂
🙂 It’s been fun, yes. Ironically, making my point this way is easier than doing it the way I usually do.
[…] Tagged: #stepfordTBB, brandbuilder, olivier blanchard, Stepford Olivier Read the original: My first full day as “good” Olivier.Fast Weight Loss Tweet Tags: Attract, Business, Media, olivier blanchard, People, Practices, […]