Day One: Positivity has its rewards. My inventory of awesome in the last hour or so saw the following entries:
1. I have not written anything snarky about anything in at least 24 hours.
2. I did not mention the words “snake oil” or “charlatan” once today except just now, to say I didn’t.
3. No Social Media speaking circuit guru had to ask me to stop writing snarky posts about “negative” stuff yet today.
4. I started working on my content strategy.
Speaking of which, would you like to see it? Okay, I will show you. Right now, it looks like this:
Justin Bieber is like, awesome
Facebook will cure Cancer
I love puppies
Elephants are like people, only more nervous around lions
Journalists make excellent poker players
Twitter is like a giant chat room, but more vertical
Why zombies will never reach a saturation point in the gaming world
How to attract people to your blog with ironic kitten pictures
Social Media is better for economic growth than boring old business plans
Oprah is never wrong
PR people are really good at mixing cocktails for some reason
Smart phones are the future of the phone industry
New words I learned from Social Media experts this week
Anything to attract affiliate marketers to your website
Whatever sports are on TV today, except boxing
A recap of Mashable, Wired and Gizmodo stories from the past week
The color yellow
Tactical Digital Content Strategery Optimization
See how I steered clear of anything even remotely “negative?” No way anyone can accuse me of being snarky or antagonistic anymore. Project “Live and let live” is going super-duper well.
Tomorrow, I start building a Social Media R.O.I. calculator that magically combines Twitter followers, blog karma ratios, incubated sentiment, and slow roasted organic pineapples.
See, all this time, I had it way wrong: Focusing on clearly separating best practices from really bad practices, discerning real methodology from made-up BS, aligning Social Media to business objectives… Using ugly words like “bull$hit” and “snake oil.” Silly me. Why did I ever think that all that negativity would ever be worth anything to anyone? All I was doing was hurting myself and my “brand.” I should have listened to my betters sooner when they all took turns telling me I should stop pointing out bad practices and focus only on the positive. For a year, they tried to talk some sense into me. Why did I wait so long to listen? (Stubborn!) This is so much easier! There is just so much more value to agreeing with everyone and falling in line isn’t there?
Isn’t this better?