Though the presentation has morphed a bit since this version made its debut at the first Social Fresh conference a scant 11 months ago, this original version still manages to pretty clearly explain the basics of a) defining what R.O.I. (Return on Investment) is, and b) applying that basic knowledge to Social Media endeavors.
After almost a year of teaching this, over 730 embeds and close to 150,000 views on slideshare, we’re making pretty decent progress, but judging by the show of hands at the Supergenius conference this past week in New York, many people who should have seen it still haven’t.
So here it is again: The original ‘Basics of Social Media R.O.I.’ presentation. Share it as needed.
(If the above embed doesn’t work, click here.)
Bonus: Speaking of the Supergenius conference, check out some of the highlights here.
[…] This post was mentioned on Twitter by Restaurant Marketing, Darlene Hull, Brand Lifestyle, Doktor Bizz, Arizona Social Media and others. Arizona Social Media said: Brand Builder – Back by popular demand: The Basics of Social Media R.O.I. http://bit.ly/9zp8Va RT Please […]
Classic.
I like the part where the new community manager rolls up in the big, black Audi and tells everyone not to participate in the community because, genuine or not, it cheapens the experience. Then he and his cronies discuss how to increase lead generation through thin white papers.
Waitaminute. Sorry. Old job.
Gonna try to keep this in the front of my mind, particularly what Mr. Bossman said. Right now, I can’t really reduce costs – because there really aren’t any. Increasing revenue is a good idea, but I need to figure out how I’m going to generate any revenue first.
Always a good time.
Very informative, and quite interesting too. A nice overview of how ROI should be viewed when dealing with social media, while still keeping it light. Thanks
Jason
http://twitter.com/StartupSidekick (Follow me on Twitter for fresh entrepreneurial advice)
Great presentation Oliver!
The info was fantastic, but the it’s the pictures that really make this one a gem.
Cheers,
Sheldon, community manager for Sysomos
You’ve got the best intro to Social Media ROI out there. I know of no presentation that tackles such a complex issue with such panache.
Thank you.
Excellent. Thanks for helping me cross something off my post-Supergenius to-do list!
I like this blog, it is very informative. ….
So here it is again: The original ‘Basics of Social Media R.O.I.’ presentation. Share it as needed
[…] Back by popular demand: The Basics of Social Media R.O.I. – BrandBuilder […]
Amazing! very thorough and retains attention. Easy to understand and explain. Thank you Olivier.
Great Post! Social Media ROI and Metric Analysis is terribly difficult to get down pat. Thanks alot for the advice!
[…] Though the presentation has morphed a bit since this version made its debut at the first Social Fresh conference a scant 11 months ago, this original version still manages to pretty clearly explain the basics of a) defining what R.O.I. (Return on Investment) is, and b) applying that basic knowledge to Social Media endeavors. After almost a year of teachi … Read More […]
[…] questions so that we can eventually get to the answers. If you want a start on that direction, Olivier Blanchard has a great presentation on social media […]
[…] I also recommend @thebrandbuilder a.k.a Olivier Blanchard’s excellent presentation on the basics of social media ROI. It details the essential steps towards building and measuring social media […]
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[…] questions so that we can eventually get to the answers. If you want a start on that direction, Olivier Blanchard has a great presentation on social media […]