I was in France when I shot this video.
In it, I talk about differences in Social Media adoption rates between the US and Europe as well as between B2B and B2C companies.
Also in this video, some thoughts about understanding your business first, Social Media second, and a quick little visual tour of the Suquet (the setting for the video). Shot in Cannes, the week after the 2010 Cannes Lions. Enjoy.