I am not going to talk about brand management, social media, digital communications or any of the usual topics today. Instead, let’s talk about time. Your time. And to make things quick, I’ve decided to do it all on video rather than force you to read another BrandBuilder dissertation. If the video doesn’t work, here’s a link: (Click here)
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Brand Building and Online Marketing Blog 
Oh, Youtube… Why must you always make me look like a complete idiot in those freeze-frame embeds? (Every single time.) 😀
1. LOL on the freeze frame. Mine is BUTT ugly today.
2. What is that on in the TV Behind you? Subliminal messaging?
3. Great thoughts OB – I’ve been cutting a lot of THINGS out of my life that take up too much time recently.
CNN. The news were on when I set up the camera, but evidently, some show about chimps came on. Anderson Cooper 360, by the looks of it. Kind of distracting. 😀
Most of the time, that screen is either a second monitor for the laptop or my CNN/BBC newsfeed.
I just thought maybe you planned it, being a marketing pro and all 🙂
I’ve been contemplating that. How easy would it be to use that screen to advertise something? Sponsors? Sponsors? hallooooo? 😀
LOL – I’m updating my sponsor kit RIGHT NOW!
That is the first thing that could my eye. First I thought it was Oliver but later it looked like an infomercial.
I have been dealing with many people consuming my time. Given that I help many people in their social media efforts just to help them out.
Some people really appreciate the help like a local Garden Shop which I have helped them promote their services helping them out. I went to buy plants for mother’s day yesterday and they responded by giving me everything I bought on the house. I feel that all the time spent with them was worth it because they have always demonstrated that I have been of great help.
On the other side I think most of the time I have people wasting my time by asking a question when they already have an idea of what the answer should be. If my answer is not aligned with theirs (eventhough i am helping them) they get offended or easily insulted. I have learned that sometimes I need to cut them off in a polite way and move on.
I think that 2008 & 2009 where bad years economically because I was spending too much of my time helping people that where wasting it. Trying to make people help themselves when in their interior they did not want it.
I have modified my way of dealing with these people and in I have to be grateful of all the great advice Oliver has also given me. My change of behavior has helped me focus on spending time on people that really appreciate it and staying away from those who waste my time.
Great post!
whoa. direct. clear. fabulous. and, this coming from a former parasite. well, that’s harsh. but i’ve had ’em and been one. here’s the deal: and you may get this: lack of confidence will often cause someone to cling…but in my case, i know my clinging has really just been me trying to give myself permission to brave it in a space where i’ve been what the hell am i supposed to do here. in life, on the web, we learn to show up for ourselves. what i’m striving to do now when i feel someone clinging, i get why. i speak to that. “you don’t need me to stay on the phone w/ you. you know what you need to do. do it” kinda thing. but it’s painful. and i’ve walked it. and the day an Alist blogger unfollowed me on twitter was a big wake up call to stop praising and stop worshipping and get my shit together and play fair. (um, i used to thank him lots b/c he does inspire me much).
So. i relate to this post b/c i need to fine tune my own time mgt and b/c i get the motive of the clingers and because there’s always gonna be someone else who can help those that need it but if we stay there…we’re not pushing ourselves fwd. my 2cents anyway. you rock on video. here’s to all of us being that natch at it. happy dance re: other news…:)
gotta add this upon 2nd listen: our inner critic is often our own biggest time waster…biggest parasite. true. so it’s time for ‘them’ to go…the 2nd guessing. the doubting. the fear. the what if. the permission seeking. whatever. i don’t think that’s just a woman thing. i think it’s something if we’re all honest we’ve had to dump. i’m getting better at it. here’s hoping one day i can revisit this and actually have to think long and hard bout to recall that at one point that inner opponent really was the biggest nuisance. 🙂
Some great points in this video. A week or two ago in a passing conversation I said something that keeps coming back to me.
“If each day were a dollar, we’d spend our days a lot differently than we do.”
One of the biggest problems I had when reigning in my time was that I figured out I didn’t respect my time. Without direction, it was hard for me to feel like my time had worth so I let other people run my life.
And the last thought I had was something my friend Roy H. Williams told me when I started my own business.
When you’re running a business, pay yourself last. When concerning time, pay yourself first. Make yourself and what you want to do a priority, whether it be reading a book, working on a website, writing a story, taking photos, cooking, or just sitting in bed watching Conan. Because most times, all the drama, the clutter, the crap will be there. But by giving yourself your own time first, you’re much better prepared to deal with it.
Olivier,
Couldn’t agree with you more! There are a lot of people out there like this. Ultimately, they have issues of their own. They try and leech your time and resources because of some insecurity on their part.
Quite sad really! There is not much you can do for them though.
It is just a matter of getting on with your own life, following your goals and using your time wisely.
@Niteglow
As someone with a Twitter membership site, TIME is one aspect that I try to emphasize to my members by encouraging – and teaching – them how to use this tool in the most productive ways for their business.
It’s not about sending out a tweet that says, “just released a new report – check it out at http://..” It’s about maximizing the time spent building and fostering relationships in your niche, respecting the time of others so they respect yours.
At my recent semi-annual user conference on niche affiliate marketing, I heard several comments from attendees about how their spouse/significant other doesn’t allow them time to build their niche business. As you said, a spouse (or a boss) is really not someone you can kick to the curb for monopolizing your time. Instead, you need to explain to them and make them understand the value of the time you are spending on this endeavor. Get them to see that when the time is spent wisely and effectively, it will deliver a financial return that everyone involved (especially the complaining spouse) can benefit from.
Olivier, good point! …should I take this as a message?
In any case, you are making an important point which is exactly the reason I like to refer to the matter as Time Strategies rather than Time Management. Time is the single resource we cannot recover once, wasted. No matter how much effort energy or money we would be willing to invest – an hour wasted is an hour lost forever. Consequently it is important to utilize your time purposeful no matter if it is to be productive in the traditional sense or to relax. Use your time on purpose.
Good luck and let me know if we can meet or if I am a time waster …
Manfred
QLI International
great post, i learn much by reading this blog, thanks for share
Hi,
Thanks for sharing this excellent video. This will be liked by many people. To building a brand is not easy task. This video describe very easily.
Nice post Olivier – that’s a great point re: the timewaster mentality in regards to lack of respect.
I think a post a lot of people would be interested in reading would be your own techniques for time management. 150 hours a week sure is a lot of work!!! I’d love to hear how you fit it all in.
Cheers,
CQ
Just hooked into your site. I like it and look forward to more. I also, have very little time, and great food for thought! Alison
really amazing information sharing and i just like your blog because of informative content.