Click on the image above and reframe your perspective about Social Media’s importance to business in 4 minutes and 4 seconds.

(If the video doesn’t play for you, go watch it here.) This interview was shot during the 2010 #LikeMinds conference – mostly in the green room, which was a little noisy.

Outstanding editing job by the Wide Eye Communications crew. Super professional and a pleasure to work with.

Also be sure to check out these other interviews from Yann Gourvennec, Chris Brogan, John Bell, John Akwue, and Joanne Jacobs. (Lots of pretty cool accents between all of us.)