I keep running into this every few months or so. It always makes me smile because it’s so true:

The master in the art of living makes little distinction
between his work and his play
his labor and his leisure
his mind and his body
his education and his recreation
his love and his religion
He hardly knows which is which…
He simply pursues his vision of excellence
in whatever he does
leaving others to decide whether he is working or playing
To him he is always doing both.

– Zen Buddhist Text

If you’re any good at what you do, and by good, I mean really good, work is play.


I’m sorry that BrandBuilder blog postings have been a little scarce lately. On the one hand, I have been traveling a lot. But there’s other reason: For the last few months, I have quietly been working on some pretty exciting projects with some of my favorite people on the planet, and I should finally be allowed to start talking about them very soon.

So patience, Grasshopper. We’re almost there.

I could be wrong, but my hunch is that you’re all going to like what I have in store for you guys in 2010 and beyond.