Just because I am still a few months away from the completion of my very own super top secret book project doesn’t mean I can’t start lending my thoughts to a few other companion pieces written by and for pretty smart people. Case in point: Jacob Morgan and Josh Peters’ Twittfaced (due out in October) should be a pretty good guide to Social Media for companies of all sizes and social media practitioners alike. (The foreword and introduction are being written by Brian Solis and Chris Brogan, respectively, and I pop up in the part of the book that covers measurement and ROI, so we’re already off to a decent start.) For the story of how the book came to be, click here.
From Jacob’s blog, here are some more details:
I’m very excited to announce that my colleagues Chris Brogan and Brian Solis are going to be contributing to my new book with Josh Peters; Twittfaced, a book on social media 101 for business. Chris Brogan is going to write the introduction for the book and Brian Solis is going to write the forward. Anyone involved in the social media or PR space knows of Chris Brogan and Brian Solis, so it’s very exciting to have them be a part of our book.
As a little bonus I’m also including some Q&A with Olivier Blanchard on social media ROI.
I’ve met Brian many times offline and greatly respect and admire the work he has done and the philosophy he shares on social media. I’ve only met Chris Brogan once (I think) but I have also come to admire his work and his passion and dedication for educating companies and individuals on the value of social media. Olivier Blanchard has really spearheaded the whole social media ROI initiative. I’ve talked about ROI in the past but it’s thanks to Olivier that my passion and interest for ROI has been re-ignited with a vengeance.
Jacob is the Principal of Chess Media Group (new site coming end of Sept), a social business consultancy focused on strategy, creativity, and results. You can connect with Jacob directly on his social media consulting blog or via twitter, @jacob. If you would like to pre-order a copy of Twittfaced (visit the site for a chance to win a free copy) which is coming out in the middle of October you can do so via Barnes and Noble.