If brands start with people, great brands start with great people. Not great in the sense that they are wealthy or successful or influential (yet), but great in the sense that ego, self-righteousness and self-serving agendas aren’t part of the equation.
Instead, these people are devoted to a cause. Infected with an idea. Motivated by success measured in other people’s smiles and excitement and ownership of the things they do for them.
I’m serious. Go check it out now. (No, not later, right now.) It’s that good. (Well… it’s really the ten laws that are good, but… same difference.)
What… you’re still here? Tsssk.