Mobile Marketing: The great untapped potential.

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Mobile Marketing: The great untapped potential.

January 22, 2009 by The Brand Builder Marketing

Some mobile stats for you:

People are now using their phones to text more than they use them to make phone calls. (Nielsen Mobile)

The mobile messaging industry was worth$130 billion in 2008. It is predicted to be worth $224 billion by 2013 – 60% of non-voice service revenues. (Portio Research)

On average, US mobile users text twice as much as European mobile users. (Portio Research)

U.S. teens (ages 13 to 17) had the highest levels of text messaging in Q2 2008, sending and receiving an average of 1,742 text messages per month. In comparison, teens took part in an average of 231 mobile phone calls per month, during the same time period. (Nielsen Mobile)

Mobile IM users will surge from a worldwide total of 111 million users in 2008 to 867 million users by the close of 2013. (Portio Research)

The US currently leads the world in mobile video penetration but with only 5% of mobile users downloading mobile video. France and Italy round off the top 3 each with 4% of users downloading mobile video. (Nielsen)

The typical mobile video viewer tunes into their phone for an average of 3 hours and 37 minutes per month, and 54% of mobile video users spend more than 15 minutes at a time watching a mobile video. (Nielsen)

More great resources:

Download the full TrendsSpotting report here.

Another great resource if you are looking for actual mobile statistics: mobileisgood.com

A great place to get killer insight into the world of Mobile Marketing: MobileMarketingWatch.com

Killer white paper on the importance of having a solid SMS strategy (yes, even YOUR business): MobileStorm.com

So with all this growth and reach potential, what’s your mobile strategy? What do you mean “we don’t have one?” Ouch! Maybe it’s time you started looking into the mobile market, dontcha think?

5 Responses

on January 22, 2009 at 13:52 | Reply feesch

Thanks for this! Really helpful, especially as we have just launched the first global mobile advertising offering for agencies. Channel Connect for Mobile is the next iteration of the Eyeblaster platform… will get something on my blog soon under mobile;

http://deandonaldson.wordpress.com/category/cross-channel/mobile/
on January 22, 2009 at 17:03 | Reply bonitamedia

Great info Olivier! You know, it amazes me that the 40+ crowd still hasn’t grasped this concept. I have clients that give away free beer just for sending a text message (text ‘canes’ to 47201 to demo 🙂 ) I sit in the restaurant and tell people about it and the ones that get it (re: <30) jump right on it. Half the time I am teaching people how to send SMS…

I whole-heartedly agree… mobile technology is great. The big question is – do you "push" your marketing strategy (IE: bluetooth) or do you use inbound (IE: opt-in) strategies… Personally, I am a huge fan of opt-in…

Regards,

Jon
on January 22, 2009 at 20:50 | Reply Mobile Marketing: The great untapped potential. « The BrandBuilder … | WebTuts

[…] See the rest here: Mobile Marketing: The great untapped potential. « The BrandBuilder … […]
on January 25, 2009 at 20:06 | Reply olivier blanchard

Opt-in is the name of the game, baby. I am always for the opt-in.
on April 9, 2009 at 00:24 | Reply Mike

100% permission based is definitely the key! I love our product.. this is so easy.. Mobile Marketing JUST MAKES MORE SENSE! I wish everyone would just hurry up and get on board so we can STOP KILLING SO MANY TREES!!
Good luck you guys~ I made a Mobile Marketing Blog as well.. LET BAND TOGETHER! We can DO THIS IN NUMBERS!!
God Bless~
http://realtors-using-short-code.blogspot.com/